Newsline: MediaOcean, the vision
MediaOcean will not be a bigger or better DDS or MediaBank but will instead be a brand new entity, according to Greg Koerner, CMO, MediaBank.
Speaking at MediaTel Group’s invite-only event ‘Why Aren’t We All Trading Electronically?’ event this week, Koerner described his vision for MediaOcean as a seamless electronic exchange, “eliminating errors”. It will revolve around an operating system – “providing an opportunity for media buyers to create what they want”, he said.
The industry will be able to decide what applications they need, which will ultimately become the standard, Koerner added.
