Mediaocean appoints new head to technology group for independent and in-house advertisers
Move affirms commitment to mid-market
New York – Mediaocean has hired David Oliveira, a past executive at Demand Media and Yahoo, as its new SVP / General Manager of M|Buy — a Mediaocean division focused on bringing a suite of technology-based solutions to independent and in-house agencies. M|Buy offerings include white-label technologies such as a full service trading desk, as well as solutions for traditional buying and cross-channel reporting.
Oliveira brings 20 years of media experience to the role, primarily in executive capacities within leading new media organizations. Immediately before joining Mediaocean, he was SVP, National Sales at Demand Media. Prior to that, he held multiple Regional VP Sales roles in the Northwest and the Midwest at Yahoo.
“Mediaocean’s mission is to extend its impact across the full gamut of the marketing ecosystem,” said John Bauschard, President, Platforms at Mediaocean. “With very clear strengths in bringing game-changing, technology-driven media solutions to market, David has precisely the kind of talent we need to lead that change.”
Added Oliveira: “M|Buy’s goal is to bring best-of-breed tools and services that empower agencies and partners to move their clients’ business. We have an exceptional team and some of the most powerful marketing technology I’ve come across. I’m very excited to help put that technology to work for partners of all sizes.”
About M|Buy from Mediaocean
Mediaocean gives the marketing industry power over technology in a changing landscape. Its offerings include M|Buy, a media management platform that combines the best in technology, data and services across digital and traditional media — to empower independent and midsize agencies to achieve world-class efficiencies in their media buying and planning.