“MediaOcean is all about adding efficiencies through electronic transactions. As an industry leader in this area, we are very pleased to accept XML orders into our system. Replacing faxed orders with XML orders is a tremendous boon to our rep and station clients, who can eliminate the time and errors involved in re-keying. The electronic orders are also easier to track and manage,” says Larry Shiels, account director at DDS MediaOcean.

DDS MediaOcean’s signature eBusiness solution already provides seamless, end-to-end connectivity between media buyers and media sales using the DARE protocol. While Order XML supports only one-way original order transactions, it is a great advancement over faxing. DDS MediaOcean is working with all trading partners to improve workflows industry-wide. “We look forward to more agencies coming onboard and working with them to successfully transmit XML orders to our sales organization clients,” states Shiels. Agency system vendors already sending XML orders to DDS MediaOcean systems include ITN Networks and Strata Marketing. Arbitron’s TVSCAN and SmartPlus systems are in the final stages of certification with DDS MediaOcean.