DDS MediaOcean is pleased to be a sponsor of the TVB 2005 Annual Marketing Conference, a major trade show for the broadcast television industry. The event will take place on Thursday, March 31 at the Jacob Javits Convention Center in New York City.

"DDS MediaOcean is proud to have helped the TVB promote its XML agenda this year, " says Harvey Kent, managing director of DDS MediaOcean. "By programming this capability into our national rep systems since the last conference, many other vendors have followed and XML EDI is now flowing. In addition, we have made great strides with our EDI seamless end-to-end solution using the DARE protocol and MediaOcean at NBC. This effort is also endorsed by the TVB," he states.

Presentations and breakout sessions at the conference will deal with issues that are shaping the broadcast industry today, including the digital workflow and how it can enable broadcasters to deliver enhanced value to advertisers.