IRTS provides education and dialog among industry professionals about developments in the world of electronic media. It sponsors educational luncheons, seminars, and workshops to inform professionals, educators, and members of the public of developments in our complex media world. It also offers academic programs for faculty and students, including minority outreach.

DDS MediaOcean’s groundbreaking sales system electronically links spot buyers and media sales systems at rep firms and large station groups. It is committed to enhancing the efficiency of all trading partners by promoting eBusiness industry-wide. DDS MediaOcean supports the efforts of the IRTS to increase industry awareness of electronic data interchange (EDI) initiatives.