| Effective October 2006, Nielsen lowered the minimum threshold for station reporting in the Nielsen Hispanic Station Index (NHSI) from 9.5% to 2.5% net weekly circulation. This allows, for the first time, the inclusion of total-DMA cable data in the NHSI report.
DDS MediaOcean Dem32 and Proposer users can access Hispanic total-DMA cable data in the Hispanic (H) book; there is no need for a separate booktype. This makes comparison of broadcast and total-DMA cable quick and easy.
There is some prior set up required to access Hispanic total-DMA cable audience data in Proposer. Please contact your account team for information.
Hispanic cable data is total-DMA only. Nielsen does not provide hard-wired cable data for NHSI. |  |