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The following links to advertising and marketing-related
sites are provided for your convenience. A link to a non-MediaOcean
Web
site does not mean that MediaOcean endorses or accepts any responsibility
for the content or use of the site.
General Media
Broadcast Media
Print Media
Interactive Media
American Association
of Advertising Agencies (AAAA)
The AAAA is a national trade organization which
offers members information on management, media, print and broadcast
production, and secondary research.
Advertising Education
Foundation (AEF)
The Advertising Educational Foundation, a non-profit
organization, was established in 1983 to further the understanding
of advertising. The Foundation has dedicated itself to explaining
how advertising is created, how it works and what it contributes to
our social and economic life.
Association of National
Advertisers (ANA)
ANA's mission is to bring together industry
leaders; advertising, marketing and communication professionals;
and trade association members to confront issues and explore ideas
critical to the industry. The ANA Web site has a bookstore with
titles relating to all aspects of advertising.
Ad Council
This private, non-profit organization of
volunteers from the communications industries conducts ad campaigns
for the public good. It is the USA's largest source of public service
advertising.You can use this site to keep up with their news and
research, preview their most recent TV and radio spots or make a
donation.
American Advertising
Federation (AAF)
AAF is "The Unifying Voice for Advertising,"
combining the mutual interests of corporate advertisers, agencies,
media companies, suppliers and academia.
Advertising
World - University of Texas
This marketing and communications directory
links to resources for advertising and marketing professionals,
students and teachers.
Advertising Age
For more than 65 years, Advertising Age has
been a preeminent source of marketing, advertising and media news,
information and analysis.
Adweek
Adweek is an industry leader for news and
information in the fields of advertising, marketing and media.
ClickZ
ClickZ is the networking source for
internet development, marketing and advertising executives.
Media
Director
This site provides a venue for hi-tech media
professionals to discuss and explore topics related to their industry.
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Nielsen Media
Research
Nielsen's site provides information about TV
ratings; category, promotion and media management; leveraging technology,
sales analysis and new product planning.
Arbitron
Arbitron's site has a tool that can tell
you the delivery date for a particular market. You can also get
the full schedule.
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Newspaper Association
of American (NAA)
NAA is a non-profit organization representing
the $51 billion newspaper industry. This site includes newspaper industry
news, reports, studies and tools.
Standard Rates and
Data Service (SRDS)
The SRDS site provides ad rates and extensive
lists of industry Web sites, product information and research.
Audit Bureau
of Circulations (ABC)
ABC provides abundant magazine circulation
information to its members. Membership includes advantages such
as research data.
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Advertising Media Internet
Center (AMIC)
AMIC's site provides information for media
professionals or anyone interested in the activities of advertising
media planners, buyers, sellers, and researchers.
Association
for Interactive Media (AIM)
AIM provides news and information about internet
politics, consumer concerns and indusrty information for interactive
media professionals.
New York New Media
Association (NYNMA)
NYNMA is a not-for-profit association that
supports and promotes the new media industry in New York. Their
mission is "to serve the entrepreneur, creative and business
professional, and promote the industry as it grows in New York."
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