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Posts by Cordie DePascale

Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend. 

Convergence is hands-down the most critical, disruptive trend in our industry today.  But what will it take to reach true convergence?

Cordie DePascale, VP, Product & Partner Solutions, discusses the available data on audience viewing and how the industry should address delayed viewing.

In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the quality of content coming from major broadcast networks and cable.

Will cord cutting impact the fall TV lineup? In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the potential impact and opportunities for the advertising industry.

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