Posts by Mediaocean Marketing
The evolution of audience measurement continues! Mediaocean partners National CineMedia (NCM) and Nielsen Cinema Audience Reports have joined forces to add NCM's local market audience data to Spectra. Now Spot TV buyers can evaluate local cinema audience ratings alongside those of local TV stations in 97 DMAs.
Mediaocean APAC executives across human resources, engineering & development were featured in a Q&A highlighting the benefits of working at the global leader in advertising workflow software.
TV viewers today are increasingly fragmented, using multiple devices, services, and subscriptions. Despite the challenges for marketers, this is actually an opportunity to reach audiences who are consuming more TV in deeper, more meaningful ways. Preferring the approach that better meets their needs, rather than perpetuating decades of TV imposing its own demands on them.
Seven months ago former McDonald’s USA svp and CMO Deborah Wahl left her post at the fast food brand after three years in the role. Now she has resurfaced at media software company Mediaocean.
At Mediaocean's 50th Anniversary Party last week in NYC, Mediaocean founder and Vice Chairman, Michael Donovan, sat down with Chairman of GroupM Global, Irwin Gotlieb, for a special conversation about the history of Mediaocean and ad tech, moderated by James Cooper of AdWeek.