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Connect Series: Get Creative With Social TV

November 05, 2015

TV has been the darling of the advertising industry for decades, but it's traditionally been a one-way conversation when it comes to the consumers. Social advertising is transforming it into a two-way conversation, as brands and agencies alike work toward more sophisticated campaigns, across all channels.  Watch Mediavest, Kimberly-Clark, Nielsen, never.no, and Mediaocean discuss social TV and how to maximize your campaigns.