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James Deaker, VP Revenue Management, Privacy & Policy, Yahoo, at Advertising Week

October 14, 2014

James Deaker, VP Revenue Management, Privacy & Policy at Yahoo, spoke to us about how programmatic is going to evolve in the next year, and how the relationship between buyers and sellers will change. More signals between the buyer and sellers will be sent, so the advertisers will have confidence in the value of the inventory they're buying. 

Check out his interview and see more footage from Advertising Week on our blog.