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Mediaocean CRO Ramsey McGrory Discusses Converged Media With Exchange Wire

September 12, 2016

Mediaocean's Chief Revenue Officer, Ramsey McGrory, discusses convergence, interoperability, the evolution of media, and a changing ecosystem in the worlds of TV and video in a Q&A with Exchange Wire. 

"Television will never die; but what will change is the way the publishers produce, distribute, monetise, and measure it, and the way the marketers and agencies research, plan, buy, optimise, and measure it." 

Full Q&A here : Midway Through a Long March to a Converged Media World: Q&A with Ramsey McGrory, Mediaocean