Reaching the Next Gen Consumer on TV & Video
From traditional TVs to smartphones, tablets, and PCs, consumers are constantly shifting screens. As the traditional concept of "TV" has evolved from one screen to many, the ability to reach and measure audiences across devices has been slow to catch up. At CES 2015, Mediaocean hosted a Connect Series session on "Reaching the Next Gen Consumer on TV and Video" to discuss the challenges advertisers face on reaching consumers through both TV and video. Featured on the panel were Irwin Gotlieb, Global Chairman of GroupM, Bill Wise, CEO of Mediaocean, Scott Ferber, Chairman & CEO of Videology, and Debra OConnell, President of ABC National Television Sales.
For more footage of the Connect Series and thought leadership, visit our blog at www.mediaocean.com/blog.