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Sarah Kiefer, Senior Marketing Manager at Ooyala, at dmexco 2014

September 11, 2014
 

We met Sarah Keifer, Senior Marketing Manager from Ooyala, at dmexco 2014 where she sat down with us to talk about the future of the industry. In this interview, Sarah describes the top trends she’s seeing in her business, such as a hunger for data and massive growth in viewing video on multiple screens and devices. She also talks about how the advertising space will change in the next few years and why it’s important for brands and agencies to use uniform platforms and technologies across the board.