Spotlight On: Adrienne Rotella
Name: Adrienne Rotella
Title: Content Marketing Manager
Joined Mediaocean: July 2014
College: Emory University
Tell us about your journey. Why advertising and technology?
I came from an editorial background, studying English & Creative Writing in college with a minor in Visual Arts. I always wanted to be an editor in book publishing, but after a few years at Oxford University Press I decided it wasn’t the right fit for me. You learn a lot about yourself in your first job out of college, and I realized I wasn’t satisfied doing very similar work day after day - I needed more of a challenge. I met with a lot of contacts to figure out what that could be, and how to get there. I subsequently decided I wanted to move into marketing and feel out some other industries. I landed in ad tech a bit by coincidence and luck – I ran into Mediaocean’s Marketing Director when I was taking a class at NYU’s School of Professional Studies and they happened to be hiring. The timing was absolutely perfect, and I’m so glad I ended up in ad tech. It’s such an interesting space and constantly moving, so there are a lot of new things to learn and innovations to consider. Mediaocean was willing to take a chance on me, for which I’m extremely grateful.
What are a few of your strengths and passions? How has working at Mediaocean enabled you to flex some of these muscles?
Even though I moved out of editorial, I wanted to find an area of marketing that leveraged my writing skills and creative background. I’ve been able to do that in really fun, interesting ways here – in emails, thought leadership panels, sales collateral, videos, and even a flipbook. And soon I was able to create a dedicated content marketing role for myself. It’s been so exciting to use my skills in very different ways.
In what ways has working at Mediaocean challenged you and enabled you to grow?
Coming from a completely different background was daunting at first. I had to quickly learn the industry jargon, not to mention marketing best practices – and within a few months I was planning the marketing strategy for several products. I wanted a more challenging environment, and I got it! The marketing team is small but very nimble, so we get to work on a lot of different initiatives and help out beyond our own areas. I get to support some very cool events, come up with enhancements for our website, and so much more. It’s really been a jam-packed couple of years when I think about it.
Where do you see yourself in 10 years and what role does Mediaocean play in helping you get there?
To be completely honest, I don’t know. I had a very clear vision of my career path up through college, and I’ve already completely changed course. I can only hope that wherever I am in 10 years, it’s as challenging and rewarding as Mediaocean has been.
What’s your favorite employee perk at Mediaocean?
The holiday and summer parties are always so amazing (shout-out to our Events Manager, Lindsay Silveri!)
Coffee or tea?
Coffee, coffee, coffee. (Insert GIF here…) I wouldn’t function without a cup or two (or three) throughout the day. But I go Earl Grey when I need something a bit calmer.
Cats or dogs?
Dogs all the way! I can’t wait to get to the point where I can get my own.
Give 3 tips for someone looking to land a job like yours.
- Build out your portfolio. Many companies expect writing samples – and the wider range of content types, the better.
- Show you’re ready to take the reins! Content marketing is so hot right now that everyone’s getting into it, either in-house or outsourcing. Either way, they need smart, motivated people to drive the strategy in the right direction.
- From a very, very practical level – pay attention to the details. I’m often asked to review my team’s work for a quick editorial check. And sometimes I find additional ways to improve the content or design.
What are your favorite websites that you can be found browsing during lunch?
I pretty much always check the news at lunch – The New York Times is a must. And then I browse my Instagram feed for some travel, food, and puppy envy.
If you were stranded out at sea and could only have 3 things, what would they be?
I’m going to pretend I somehow have power (and a charger) out there – so, my iPhone with my entire music library, a pool float chair, and sunscreen.
What’s your favorite TV show?
All-time favorite, “Friends.” (My friends tag me in for any trivia nights.) Current favorite… impossible. I’m one of those suckers of the “golden age” of TV, where I have too many shows on my DVR and Netflix queue! It’s a problem.
If your life were made into a movie, who would play you and why?
Liv Tyler. When Facebook had that “doppleganger week,” my friends couldn’t decide on one celebrity for me. I got a really mixed list of names… the most flattering of which was Liv Tyler.