Spotlight On: Tiffany Tai
Name: Tiffany Tai
Title: Marketing Communications Lead
Joined Mediaocean: February 2014
College: University of Michigan
Tell us about your journey. Why advertising and technology?
One of my mentors worked at Johnson and Johnson in IT, and I interned in that department focusing on project management. After college, I got a job at a boutique consulting firm that also had software offerings. The execs liked my tech background and leveraged that experience with clients. Within that company, I was lucky enough to play many roles – consultant, sales solutions, implementation, and finally marketing – which led to my current position in marketing at Mediaocean.
What are a few of your strengths and passions? How has working at Mediaocean enabled you to flex some of these muscles?
I’m pretty bubbly, I like to work with people, and I’m very enthusiastic and determined to tackle any task I’m given. Our marketing team gets the opportunity to work on a lot of different initiatives, and my passion and enthusiasm helps drive things forward.
In what ways has working at Mediaocean challenged you and enabled you to grow?
Being part of a smaller, more agile team gives you more opportunities to take on new challenges and discover what you’re best at. I started as a brand marketer, but was given the opportunity to move towards PR and communications when I showed strengths in these areas. Providing me with this flexibility helped me drive my career forward.
What do you enjoy most about working at Mediaocean?
I love my team :) I’ve had really great mentors in this role who have always supported me, helped me grow, and acted as great sounding boards.
What’s your favorite employee perk at Mediaocean?
The holiday and summer parties! Also, my team has a tradition – whenever anyone goes away on a trip/vacation, they have to bring food and snacks back to share. It’s always fun discovering new favorites from different countries.
Coffee or tea?
Tea. Barry’s with a little bit of milk and sugar.
Cats or dogs?
Dogs. Everyone on my team knows I’m a crazy dog person – I’m always sharing cute photos and videos.
Give 3 tips for someone looking to land a job like yours.
• Never be afraid to ask for opportunities or advice – you never know what your next step might be and where it might come from!
• Do your research. Take the initiative to learn all you can about something before asking questions – it’ll make you look prepared and give you a better understanding of the topic in the long run.
• Stay organized. Make lists, sort your inbox, and color code your calendar – it will keep you sane.
What’s your favorite TV show?
“Friends.” Most recently, “Friday Night Lights”, “Parks and Recreation”, and “Narcos.”
If your life were made into a movie, who would play you and why?
Victoria Beckham – everyone says we have the same hair.