Technology is powering a transformation of creative agencies - Troy Ruhanen, Global CEO, Omnicom’s TBWA
We spoke with Troy Ruhanen from Omnicom’s TBWA about creativity and the transformation of creative agencies into thinking businesses. "Expectations from clients and brands are changing and speed is at the heart of this," explains Ruhanen.
TBWA has been the agency for Apple for over 30 years now.
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