The Weekly Roundup- August 21, 2014
AD TECH AND MARKETING AUTOMATION HAVE FINALLY COLLIDED
Ad Tech and Marketing Automation software typically have separate workflows, but in recent months, the two have begun to come together via software integration. A huge factor in combining these two comes from the need for marketers to diversify their communications beyond email. Many marketers are moving to advertising to get their message across in different channels.
AS MARKETS PUMMEL AD-TECH STOCKS, APPNEXUS RAISES $60 MILLION
AppNexus has raised almost $60 million in investments, allowing it to postpone going public when ad-tech stocks are doing poorly in the market. This brings the company's total funding to around $200 million and values it at $1.2 billion, with more potential investments on the way.
WHAT TV CEOS TOLD INVESTORS ABOUT THE WEAK AD MARKET
TV CEOs commented on why the ad market has been weak. They explained that telecoms, automotive, and CPG companies are withholding or deferring dollars from the upfront marketplace. They're also selling less and digital video was bigger this year.