The buying and selling of media is changing. ‘Programmatic’ developed first in the unsold inventory of digital display media but has now evolved into a way of thinking that uses massive and diverse data, coupled with automation, through cloud-based, a
This past week, CEO Bill Wise sat down with Zach Rodgers from AdExchanger.
Is Google ready for the TV business of tomorrow? As TV and digital advertising collide, digital companies face real challenges in the convergence ahead.
If advertisers are to regain the trust of consumers, the government must enact new internet privacy regulations that meet and exceed the repealed Internet Privacy rules.
TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses how a robust TV ad market along with endless digital opportunity means TV is the real winner this upcoming Oscars week.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses the value of flexibility and having expertise in multiple fields as we move towards a future of the middle path: innovations that transform traditional products via new technology.