On the 45th anniversary of Monday Night Football, it's clear that sports programming still dominates live viewing.
This installment of the Marketer’s Guide Series provides a review of ad networks, ad exchanges, DSPs, SSPs, and trading desks – all of which are intermediaries in the adtech ecosystem, dealing with the buying and selling of digital media.
Without closing the loop of cyclical feedback to drive iterative development, you’ll never get a good product out to market. Indeed, the golden rule of user design states "test, test, and test again" - the more user testing conducted, the better. But how do you get good feedback when your user pool is tricky to access, specialized, and short on time?