Mediaocean has recently announced the semifinalists for its Women in Technology scholarship, which will be granting three 25k scholarships to women pursuing their undergraduate and graduate degrees in STEM.
At Mediaocean, we envision a future where gender equality in the tech industry is the norm. So to give even more women the opportunity to build their careers in tech, we’ve extended the deadline for our Women in Tech scholarship. The deadline for entries is now July 15, 2015.
Today we announced that Vista Equity Partners (Vista) is acquiring a majority stake in Mediaocean. Our CEO, Bill Wise, discusses the transaction in this blog post.
Is cross device targeting an idea or reality? Here is a review of developing methodologies being used to target users across devices - including cookie-based, probablistic, and deterministic identification.
The whole industry is buzzing about programmatic advertising. But how does this impact the ad operations teams at the agencies and creative shops?