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As part of the Marketer’s Guide Series

Is cross device targeting an idea or reality? Here is a review of developing methodologies being used to target users across devices - including cookie-based, probablistic, and deterministic identification.

The whole industry is buzzing about programmatic advertising. But how does this impact the ad operations teams at the agencies and creative shops?

To kick off our Women in Technology initiative and announce our scholarship program, Mediaocean held a panel of esteemed women in technology during Internet Week last May to discuss the gender disparity in tech. 

Spotlight On: Megan Blau

June 12, 2015

“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best!  Here we interview a Senior Account Manager at Mediaocean, Megan Blau.

With the launch of the Connect Partner Program website, it’s now easier than ever for Mediaocean platform users to discover and access our offering of trusted partners to power their marketing needs.

The Power of Sharing

June 04, 2015

At never.no, we believe in the power of TV to motivate consumers to pick up their smartphones and engage with a brand’s creative – particularly if they think they might end up on screen.  Brands are increasingly incorporating contests to gather the best social media content – primarily Instagram photos and Tweets – as a way to boost consumer awareness and engagement.  Social advertising campaigns are clearly mutually beneficial, and an easy reality for brands, agencies, and consumers.

by Shawna Larkowski

You’d be hard-pressed to find someone in the industry that hasn’t heard about the ongoing struggle of “viewability.” Yet like many buzzwords, the viewability conversation continues and evolves largely due to the fact that it is defined, measured, and paid for very differently depending on who you’re asking. 

“Spotlight On” is a series of employee profiles that will give our community insight into who Mediaocean is, right down to the people that make us our best!  Here we interview Bart Brassil, Director, Network Media & Demographics at Mediaocean.

With 30% more female employees than other leading tech firms, Mediaocean recognizes gender diversity in global business drives growth, creativity, and innovation. So why are there so few women in the tech industry? 

We conducted a research study to better understand the reason why, and to find out how we can influence change and shape future opportunities for women in tech. 

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