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Field Guide to Digital Marketing

  • Field Guide to Digital Marketing

Glossary

Digital advertising terms don't have to be overwhelming. Check out our digital glossary to quickly look-up important definitions.

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Welcome to the Mediaocean Field Guide to Digital Marketing!

We've created a guide to help you navigate the ever-evolving digital space that continues to grow at a faster pace than ever. Whether you've been working in digital for 20 years, or even a single week - we're here to help you brush up on the basics, master the industry jargon, and learn about the past, present, and future of digital.

Overview & History

Overview & History

The past, present, and future of digital.

Channels & Placement

Channels & Placement

A review of the different advertising channels.

Key Industry Players

Key Industry Players

A look into the complex ecosystem.

Audience & Targeting

Audience & Targeting

How targeted ads provide better opportunity for conversion.

Advertising & Creative

Advertising Creative

A look into the ad units available for today's digital audience. 

Pricing & Viewability

Pricing & Viewability

Marketers pay for ad placements based on user engagements.  

Media Planning & Buying

Media Planning & Buying

The process of building and managing a digital campaign. 

Optimization

Optimization

How marketers turn data and insight into action.

Analytics & Reporting

Analytics & Reporting

Deep analytics is one of the immense benefits of digital.

Attribution Models

Attribution Models

How each touchpoint takes credit in the conversion cycle.

Fraud & Security

Fraud & Security

The days of the digital Wild West are over.

Industry Authorities

Industry Authorities

Who shapes trends and drives the standardization of the industry?