Cross-Media Plan Management & Workflow Platform
Hidden costs of inadequate media planning tools:
- Low visibility into execution against strategy and impact on sales.
- Poor controls of disbursements.
- Overpaying for manual data aggregation.
- Poor/inconsistent data quality that affects decision making, auditability, and ROI.
Our solution: Lumina
- Centralized data and one-click reports across market, vendor, and channel.
- All teams work in a single platform for standardized data collection.
- Automated planned vs. actual reporting.