As Vice President of Marketing, Erin McCallion is responsible for managing and directing marketing and public relations initiatives at Mediaocean. She has over 17 years of experience in the BtoB and BtoC space, developing & executing cross-platform brand awareness & demand generation programs for media, entertainment, software, technology & CPG companies.
She previously led marketing for INVISION, the leading sellside advertising sales workflow provider, which was acquired by Mediaocean in 2016. Prior to that she led marketing and public relations for The Deal, where she oversaw the transformation of the company from a boutique print brand into a global technology and data company delivering intraday news, and data to M&A practitioners. Earlier in her career she held marketing roles at Decleor, a French aromatherapy skincare company, where she transitioned marketing operations from Paris to the U.S.; and MC2, an experiential communications agency, where she led corporate marketing efforts and produced live events and experiences for Fortune 500 companies.