By David Kaplan Mediaocean, fresh from striking a collaboration with digital video rights manager FreeWheel for handling Aol's ad inventory across TV and online, has just netted an even bigger assignment – Comcast. The media buying workflow software company will be in charge of processing ad buys for Comcast AdDelivery, the cable operator's cloud-based tool for distributing spot TV. It's unclear how much this will add to Mediaocean's claim that it processes more than $130 billion ... Continue reading

  New solution integrates Comcast AdDelivery system with Mediaocean media buying platforms to provide an innovative cross agency management solution   New York, NY and Denver, Colo, May 5, 2013 - Comcast AdDelivery, a cloud-based solution for delivering spot television ads via Comcast’s 100G fiber backbone, and Mediaocean, the largest independent advertising technology company processing more than $130 billion across holding companies and agencies globally, have created a fully ... Continue reading

By Andy Plesser Says Tim Armstrong, CEO of AOL, the biggest news at the company's NewFront event is the integration of AOL's inventory with the big, universal video ad buying platform called Mediaocean with video ad serving firm FreeWheel. We spoke with him at the end of the presentation. More on the AOL/Mediaocean/FreeWheel implementation in this Ad Age story by Michael Learmonth. Read More... ... Continue reading

By Todd Spangler AOL is tripling investment in original video programming this year with a slate of 15 new shows, many featuring brand-name entertainment personalities including Sarah Jessica Parker, Hank Azaria, Nicole Richie and Gwyneth Paltrow. AOL is previewing the originals slate at the Digital Content NewFronts event in New York. The theme of the presentation is “bridging the gap” between premium online video and TV — in other words, AOL wants marketers to view it as if it ... Continue reading

By Paul Sawers AOL may well be stripping back its products with the shuttering of AOL Music, as well as recently offloading About.me 2 years after its initial acquisition, but the online media behemoth made a handful of announcements today that suggests it’s gearing up for a pretty big year. Read More... ... Continue reading