Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry New York, NY, May 21, 2013:  ADstruc, the leading planning and buying platform for the outdoor advertising industry, and Mediaocean, the largest independent advertising technology company, with annual billings over $130 billion, partnered to provide the first fully integrated OOH platform for advertising agencies. By integrating ADstruc’s platform with ... Continue reading

By Mike Shields The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as it attempts to get advertisers to consider its original shows up against the likes of ABC and Fox. Among the projects in the works for this fall are a documentary series focused on the New York City Ballet produced by Sarah Jessica Parker, an inspiration-focused show co-hosted by Gwyneth Paltrow and Tracy Anderson, and a ... Continue reading

by David Goetzl A pair of companies that provide a technological backbone for media transactions have launched a platform that integrates buying for digital video with TV. Tabbed FourFronts, the offering comes from FreeWheel and Mediaocean. Looking to peel dollars from TV, AOL has an agreement to offer inventory in the system. As part of its NewFront announcements, AOL said it will look to FourFronts to attract investment in its video offerings, partly by allowing buyers to compare the ... Continue reading