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Lumina MediaTools Comparison

Lumina vs. MediaTools

Mediaocean outperforms MediaTools with a host of features that are critical to cross-device, global media planning. Lumina has a proven track record of saving organizations 90% of time previously spent on manual planning tasks.


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Hidden costs of inadequate media planning tools:

  • Low visibility into execution against strategy and impact on sales.
  • Poor controls of disbursements.
  • Overpaying for manual data aggregation.
  • Poor/inconsistent data quality that affects decision making, auditability, and ROI.

Our solution

  • Centralized data and one-click reports across market, vendor, and channel.
  • All teams work in a single platform for standardized data collection.
  • Automated planned vs. actual reporting.

Lumina enables advertiser and agency collaboration in one place