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CIOs Leverage the Cloud Computing Model for Business Gains

April 24, 2014

As CIO of video game developer Electronic Arts Inc., Mark Tonnesen could sense the wave of fear that rippled through his IT staff when he made the case for moving the company's on-premises applications to the cloud.

If they wouldn't be maintaining and troubleshooting issues with applications -- tasks that were the day-to-day staples of their jobs, after all -- would they even be needed any longer? The staff needn't have worried. His answer was a resounding "Yes" -- but not for babysitting email.

"We outsourced that and went to the cloud, and instead we could work on things that were going to drive top-line revenue," said Tonnesen, who oversaw about 550 IT employees as well as 700 contract staff during his tenure at Electronic Arts in 2012 and 2013. Tonnesen, now a senior partner with The StrataFusion Group, a consulting firm that advises companies in the midst of major technology transitions, said that adopting a cloud strategy was not about getting rid of the IT organization. "We were not reducing people. We were not reducing budgets. We were just shifting roles."

In fact, Electronic Arts, maker of such blockbuster video games as Battlefield and Need for Speed, actually increased its investment in IT with the adoption of the cloud computing model, according to Tonnesen.

Cloud computing is ballooning. Cloud-related tech spending by businesses is on course to triple over a six-year period, jumping from $78.2 billion in 2011 to a projected $235.1 billion in 2017, according to research by IHS Technology released in February. In 2014, global business spending for infrastructure and services related to the cloud will reach an estimated $174.2 billion, 20% more than the amount spent in 2013, IHS predicted.

When companies started moving a growing number of applications and infrastructure to the cloud, handing over hosting and maintenance duties to public cloud providers, some industry experts speculated that IT might see widespread layoffs as a result. But as the cloud model has gained a strong foothold in organizations, researchers and IT leaders say those massive layoffs have not come to pass.

"Our research does not show significant layoffs from companies aggressively working in the cloud," said James Staten, an analyst with Forrester Research Inc. "We've seen (isolated) cases of a guy saying, 'If I don't get to play with the technology, I won't enjoy myself here,' so sometimes one or two people might self-select out."

CIOs and researchers say what has happened instead is that the cloud has led to a change in the traditional role of IT, shifting the work away from the nitty-gritty maintenance and troubleshooting of the past and toward more business-value activities, such as strategic software development, big data analytics and the creation of enterprise architecture.

At Electronic Arts, Tonnesen said adopting a cloud computing model meant that IT staff members actually had time to spend an entire day working on developing a new tech strategy. In previous years, they might work on a strategy for an hour here or there in between constant interruptions from departments needing IT to repair breaks in applications.

"We would get fewer calls about tools that were broken, things like 'Fix my email' or 'This system doesn't work.' All of those things were in the cloud and they were working. There was less break-fix, less support and more strategic discussions about where we were going next," Tonnesen said.

Don Baker, CIO of Mediaocean -- a company that provides a software platform for the advertising industry, including cloud computing solutions -- said the cloud has freed up his IT staff members from getting bogged down in the mundane maintenance duties that ate up most of their time in years past.

"There's been a big shift over the last 10 years in what I've been able to do with my staff. Our brightest minds were getting too involved in day-to-day tasks and were not able to be visible players in areas that were adding value to the company," said Baker, noting that Mediaocean's own internal IT applications run mostly on a private cloud.

Now these same IT people are meeting with new vendors, developing new technologies and thinking about how these technologies can be used to help Mediaocean take the next strategic leap into global markets and expanded product lines.

"We're able to stay ahead now, where in the past we were just keeping up or triaging things," he said.

Via SearchCio