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Company officially forms March 1, goal to create universal operating system for the advertising business Donovan Data Systems (DDS) and MediaBank announce that their merger is approved by the US Department of Justice. The two firms become Mediaocean, effective March 1, with the immediate goal of creating the first global operating system designed specifically for the advertising industry: Mediaocean OS. Mediaocean OS will be an open platform with universal APIs—enabling advertisers, ... Continue reading

Rival ad-technology companies Donovan Data Systems Inc. and MediaBank LLC are merging to create a new company called MediaOcean, in a bid to head off competition from Google Inc. and bolster their efforts to transition into the digital age. The closely held companies value their combination at $1.5 billion and will together process $150 billion in global advertising spending each year, according to people familiar with the matter. Both companies declined to disclose their revenues. DDS, of ... Continue reading

U.S. advertising-technology companies Donovan Data Systems Inc and MediaBank LLC plan to merge and create a new company called MediaOcean, The Wall Street Journal reported. The companies valued their combination at $1.5 billion and together will process $150 billion in global advertising spending annually, the newspaper, citing people familiar with the matter, reported in its electronic edition. Read more ... Continue reading

Chicago-based advertising technology firm MediaBank is merging with its rival, New York-based Donovan Data Systems, to create a new company called MediaOcean. Read more. ... Continue reading

Donovan Data Systems and MediaBank, the two dominant and fiercely competitive suppliers of advertising and media-buying processing systems to Madison Avenue, have agreed to merge into a new company called MediaOcean, which will be led by Donovan founder Michael Donovan and MediaBank CEO Bill Wise, who will serve as executive chairman and CEO of the new company, respectively. Read more   ... Continue reading