NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Mediaocean, the leading software provider for the global advertising world, today announced the launch of its automated guaranteed media buying solution, Prisma Avails, to further simplify and enhance the digital ad campaign process for buyers and suppliers.
Mediaocean's Prisma provides agencies with a one-stop shop for managing their entire campaign lifecycle – from researching and planning, to measuring ad effectiveness and more. Mediaocean supports over 80,000 users across its systems, conducting 7 million transactions daily across all media channels. The new Avails feature adds another layer of campaign management efficiency and control to Prisma, without the need for separate systems or integration.
Traditionally, the digital media buying workflow for premium inventory has involved sending countless RFPs to a publisher over and over, an often time consuming and fragmented process, prone to errors and rogue spend. The Avails feature enables agencies to transact premium automated digital inventory at approved client and agency level rates, and repurchase thereafter with a single click, aligning agencies' workflow with their increasingly digital investment strategies.
Following a successful beta period with numerous agency clients, the general availability of Prisma Avails will allow digital media buyers to reach an ever growing percentage of the U.S. market by purchasing automated guaranteed inventory through Mediaocean's direct publisher and SSP partnerships, including AOL, CPX, iSocket, OpenX, PubMatic, Yieldex, and Yahoo. Agencies will have access to the largest aggregate supply of premium automated guaranteed inventory available.
"Prisma Avails is like the Amazon for digital media buying, one-stop shopping gets you instant inventory access without the ongoing hassle of confirmations and negotiations," said Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY. "We are always looking for ways to improve workflow so our planners can allocate their time for tasks such as research, strategy and optimization. We are excited about how Prisma Avails takes automation of premium inventory to a new level."
"Through Avails, agencies will be able to more efficiently harness the power and reach of Yahoo premium advertising for their clients," said Peter Foster, VP of Solutions Development at Yahoo. "Yahoo is constantly innovating with our partners to make agency and advertiser experiences more simple and effective. This automated guaranteed solution brings the operational efficiencies of programmatic to the world of the beautiful and inspiring ads possible with Yahoo's premium inventory."
"AOL's deep commitment to programmatic is also a commitment to agencies and advertisers to continue providing open solutions, from us and through third-party integrations, that greatly elevate the effectiveness and efficiency of their advertising," said Marta Martinez, Global Head of Video Sales at AOL. "Our pilot program with the Prisma Avails solution is another step in that direction, unlocking new opportunities for media buyers to reach audiences across AOL's world-class properties in a programmatic reserved fashion."
Mediaocean's Prisma for Sellers platform provides media buyers utilizing Prisma seamless electronic transactions with over 1000 of the nation's largest publishers, representing nearly 90% of the market. Prisma Avails is the programmatic evolution of this existing relationship, bringing buyers and sellers even closer together – and enhancing the level of data and analysis available post buy. Once a campaign has commenced, Avails inventory has unique identifiers so that agencies can track performance with precision throughout a placement's lifecycle across all campaigns – making purchasing and repurchasing decisions more intelligent.
"It's always a pleasure to partner with companies like Mediaocean that share our vision of the future of the industry," said Kirk McDonald, President of PubMatic. "Programmatic is more than RTB and this is another step forward in realizing the full potential inherent in the relationship between publishers, their audiences, and advertisers. As the efficacy of programmatic continues to be understood, we're thrilled to provide some of the foundational technology making this a reality."
"All the industry chatter around automated guaranteed does not reflect the true state of the industry," said Manu Warikoo, SVP of Product, Platforms, at Mediaocean. "Until today, it hadn't achieved its potential, largely due to lack of agency buyers participating. Mediaocean has developed the first platform that lets agencies tap into the big publishers they care about most, and makes programmatic buying a part of their daily workflow, rather than something extraordinary."
Avails is available on Prisma today.
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
Vantage PR for Mediaocean
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LONDON, April 3, 2014 /PRNewswire/ -- Mediaocean, the leading software provider for the global advertising community, today announced Sarah Lawson Johnston as Managing Director, Europe.
In this newly created role, Sarah will oversee all aspects of Mediaocean's UK, France and Germany offices with a particular emphasis on client retention and new business. Sarah will also be integral in leading the company's efforts to expanding to new regions in the European market. Sarah will also continue to manage the UK office, which is Mediaocean's second largest office.
"I am excited to take on this new role to streamline our processes for our European clients. Having Europe under one umbrella will enable us to utilise our resources more efficiently and effectively as we share the product offering, Prisma," said Lawson Johnston.
"We couldn't think of a better person to take on this role and expand our European business," said Bill Wise, CEO of Mediaocean. "I am confident Sarah will be a great leader, and her solid understanding of all areas of the business and key client relationships will help her in these new markets."
In her previous role as Managing Director, UK & Ireland, Sarah successfully oversaw all facets of the relationship between Mediaocean and its UK and Irish clients – from guiding the strategic partnership to account management to the delivery of Mediaocean products. She has been instrumental in shaping Mediaocean's UK and Irish client relations.
Sarah joined the Donovan Data Systems (DDS) account management team in 1994, and rose to become DDS' Director of Agency Relations UK & Ireland. From that time forward, she and her teams have been intimately tied with the major holding companies and large agencies in the UK and Ireland, and across the world.
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing £60 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
Vantage PR for Mediaocean
New York, NY – December 11, 2013 – Mediaocean, the leading software provider for the global advertising community, today announced the launch of its Connect Partner Platform. Connect allows ad servers, data solution providers, supply businesses, and technology providers to increase their revenue opportunities by easily deploying services on Mediaocean software used by the world’s largest agencies. Handling $100 billion in global advertising, Mediaocean helps 80,000 agency professionals worldwide manage their essential operations and day-to-day tasks.
Via open APIs, streamlined interaction consoles, a developer website, and related offerings, Connect makes it easy for agencies to discover, access, and orchestrate partners within applications and interfaces across Mediaocean’s platforms. By bringing partners in-application, in-workflow, they can easily showcase products to potential customers, and let agencies easily adopt solutions as components of their business-wide technology stacks.
“The ad tech ecosystem is rich with solutions that drive efficiency, intelligence, and targeted audience buying,” said Bill Wise, CEO, Mediaocean. “What’s missing is a single platform to help bring those solutions within agency tech stacks and operations, across digital and traditional media. Connect is that single platform. Connect is doing for ad tech what Apple did to the mobile space and what Bloomberg did for financial trading—bringing outside information and applications into core systems.”
Connect begins with partners spanning four core areas of Ad Servers, Data, Supply, and Technology:
- Ad Servers – Placing partner ad servers within the workflow that agencies use to deploy campaigns and manage reporting, Connect increases opportunities for ad servers to be more extensively utilized throughout campaigns. Connect Ad Serving partners include Atlas; eyeReturn; DG MediaMind; mobile ad serving provider Phluant; PointRoll; and first-party ad serving provider Trueffect.
- Data Solution Providers – Connect brings data, research, attribution, data visualization, and intelligence providers into the points in workflow where agency teams make their decisions. Connect Data partners include comScore; CPG media analytics provider Nielsen Catalina Solutions; media cost-analysis company SQAD; Triton Digital’s digital audio measurement; and marketing attribution software Visual IQ.
- Supply – Through research tools and streamlined buyer/seller interfaces, Connect makes it simple for agency teams to discover, find value in, and process the full range of inventory that Supply partners offer. Connect Supply partners include NCC Media and Pandora.
- Technology Providers – Connect brings third-party tools, in-house platforms, and brand-specific systems into agencies’ core platforms—positioning technology partners to become more critical components of agencies’ software stacks. Connect Technology partners include out of home buying platform ADstruc; Comcast AdDelivery; and video platform FreeWheel.
Partner Supporting Quotes
“ADstruc is excited to provide a truly unified planning and buying workflow for Out-of-Home agencies as a part of Connect. Connect removes barriers to integrating with agency workflows and provides direct access to billions of dollars of OOH media processed through Mediaocean each year,” said John Laramie, CEO of ADstruc.
“Through Connect, Comcast AdDelivery becomes an integral part of the Mediaocean platforms—and, by extension, an integral part of the advertising operations,” said Matt McConnell, Senior Vice President and GM, Comcast Wholesale. “Simply put, Connect is an incredibly powerful pathway into agencies.”
“MediaMind is committed to openness and automation and seeks partners who share this commitment,” said Andrew Bloom, SVP Strategic Business Development, DG. “The combination of a leading multi-screen media planning tool such as Mediaocean, together with our leading multi-screen campaign management platform is a win-win for marketers wanting to drive more effective and efficient planning, buying and campaign management.”
“As the market leader in CPG targeting and measurement, we have more than two years of historical, all-outlet and nationally representative consumer packaged goods sales data on more than sixty million households,” said Mike Nazzaro, CEO, Nielsen Catalina Solutions. “We’re thrilled to be able to deliver that first-in-class data and services efficiently and intelligently through Mediaocean Connect.”
“Connect means it’s easier for agencies to find our inventory that matches their targets—and, just as importantly, it’s easier for them to buy that inventory,” said Joanna Bloor, Pandora’s Vice President of Sales Operations. “That’s an incredibly powerful opportunity for any media seller.”
“Partnering with Mediaocean is a natural fit for Visual IQ,” said Manu Mathew, CEO and co-founder of Visual IQ. “Connect enables us to seamlessly integrate our attribution-informed metrics right into agency workflow, so that agencies can make much more accurate and impactful optimization decisions for their clients.”
To learn more about Connect and becoming a certified Mediaocean partner, contact email@example.com.
New York, NY — May 21, 2013 — ADstruc, the leading planning and buying platform for the outdoor advertising industry, and Mediaocean, the largest independent advertising technology company, with annual billings over $100 billion, partnered to provide the first fully integrated OOH platform for advertising agencies.
By integrating ADstruc’s platform with Mediaocean’s ad management system, Prisma, agencies will now be able to simplify the media buying process by automating their OOH billing process as well as purchase and measure multiple advertising mediums in a single environment. The integration will also enable agencies to leverage their historical purchasing data in Prisma and ADstruc (e.g., price, location, audience, etc.) to make better planning and buying decisions for future campaigns. Agencies have shown particular interest in being able to utilize past campaign data to better evaluate against proposed inventory. The ability to effectively leverage this data is a critical step forward for the outdoor advertising industry.
Ray Rotolo, the COO of Posterscope, said, “ADstruc & Mediaocean’s integration is the first step toward automating transactional processes. It enables us to draw meaningful insights that help us provide value in terms most relevant to our clients. I’m most excited because this paves the way for us to leverage data as an organizational asset. By allowing us to deliver fully informed operational excellence and business intelligence, it complements our superior understanding of consumers and the OOH space.”
John Laramie, CEO of ADstruc, said of the partnership: “Our core focus is enabling agencies to buy smarter and more efficiently by having everything they need, from planning, to RFP management, to buying, to processing payments in one environment. This partnership provides the necessary architecture agencies and holding companies need to operate entirely in one system. We are proud to work with Mediaocean to provide the most efficient end-to-end solution for the outdoor advertising industry.”
Fraser Woollard, VP of Business Development, Mediaocean, added: “Mediaocean promotes integration with technology partners who share our vision of truly efficient, scalable media planning and buying. The integration of ADstruc with Mediaocean’s Prisma fits perfectly within that philosophy. Connecting our systems brings digital intelligence to every form of out-of-home media–that’s a huge step ahead for the industry, and a tremendous benefit to agencies looking to push the boundaries of what OOH agencies can achieve for brands.”
ADstruc is the leading planning and buying platform for the outdoor advertising industry, including both traditional and digital out-of-home media. With an emphasis on data-driven planning, ADstruc helps agencies, national brands, and local businesses discover and efficiently purchase Out-of-Home media campaigns that deliver tangible and measurable results. ADstruc’s cloud-based solution also allows outdoor advertising operators to easily manage their inventory online and interact with new and existing clients in real-time. Learn more at www.ADstruc.com
Mediaocean empowers businesses and professionals across the global marketing ecosystem with intelligent automation, flexibility, and open platforms—letting its partners define their business and future, no matter where the landscape turns. With over 80,000 users conducting 7 million transactions daily and managing $100 billion annually through our systems—across all media channels, in areas from workflow to real time bidding—Mediaocean drives the marketing universe ahead. Learn more at www.Mediaocean.com.
New solution integrates Comcast AdDelivery system with Mediaocean media buying platforms to provide an innovative cross agency management solution
New York, NY and Denver, Colo, May 5, 2013 – Comcast AdDelivery, a cloud-based solution for delivering spot television ads via Comcast’s 100G fiber backbone, and Mediaocean, the largest independent advertising technology company processing more than $100 billion across holding companies and agencies globally, have created a fully integrated ad management solution “Mediaocean Optica.”
Comcast’s AdDelivery system — which delivers spots electronically to 98% of all media destinations in the US, including local and national broadcast stations, national cable networks and syndicators, will integrate with Mediaocean Spectra management systems for TV planners and buyers – which power media management across all six major holding companies in North America. The integrated system brings AdDelivery data into Mediaocean’s Spectra systems, automating formerly labor-intensive manual processes and closing key informational and operational gaps between media and trafficking teams.
Matt McConnell, Senior Vice President and GM, Comcast Wholesale, said of the partnership: “As one of the country’s largest media companies engaged in national and local advertising sales, and a major advertiser, Comcast has a customer-driven focus on the solutions that it provides to advertisers and their agencies. This solution combines our content management capabilities with Mediaocean’s vast experience and scope of advertising management services to provide a cost effective and efficient solution for ad delivery.”
Mediaocean Optica is designed to help bridge the divide between TV media teams—which are responsible for deciding which ads run on which stations—and the creative and trafficking teams, which create ads and work with networks to ensure ads meet technical specifications of agencies and broadcasters. The solution brings innovation and automation to a segment of advertising currently marked by manual work and disconnected data management systems to integrate it with wider agency operations.
Mediaocean Optica will enable agencies to execute advertising campaigns with more efficiency and intelligence, benefitting agencies and advertisers alike. Ultimately, it will promote the holistic management across agency units, laying a critical framework for targeted, optimized TV advertising.
Nick Galassi, President, Agency Systems, Mediaocean, added: “Creating technology to align systems across every part of the agency, and between agencies and broadcasters, is consistent with Mediaocean’s track record for bringing disruptive technology to traditional markets. And with Comcast AdDelivery’s wide reach across broadcasters, unparalleled technology infrastructure, and world-class AdDelivery system, I can’t imagine a better partner to work with to bring this solution to the industry.”
About Mediaocean: Mediaocean empowers businesses and professionals across the global marketing ecosystem with intelligent automation, flexibility, and open platforms—letting its partners define their business and future, no matter where the landscape turns. With over 80,000 users conducting 7 million transactions daily and managing $100 billion annually through our systems—across all media channels, in areas from workflow to real time bidding—Mediaocean drives the marketing universe ahead. Learn more at www.Mediaocean.com.
About Comcast AdDelivery: Comcast AdDelivery, a business unit of Comcast Cable, operates an automated video asset management system that utilizes Comcast’s 100G fiber backbone for cost effective, customizable and secure delivery of HD and SD television advertising spots with distribution to thousands of media destinations across the U.S. AdDelivery’s collaboration with media buying platforms integrates the ad distribution process into their comprehensive service offerings and provides advertisers, agencies and production houses a fast, efficient and reliable method for managing and distributing video assets from post production to broadcast.
Before the news announcement, a quick analogy.
Every day, millions of people go to product sites like Amazon or Overstock.com as efficient, convenient ways to find relevant data about the products you might want to buy—and then to purchase them on the spot.
That’s why, if you’re a vendor, you want your products featured in Amazon, Overstock, and similar shopping sites—so consumers have an easy way to find you.
And if you’re a shopper, you want Amazon and Overstock to feature a very wide selection of sellers and product types—so you get the best choice.
For the media buyers who spend their whole day researching inventory within our systems—and who take very seriously their duty to advertisers to work as efficiently as possible—we’re a little like the Amazons and Overstocks who make finding inventory information easier. And we want to make our system a place that’s as easy as possible to search for things to buy.
Radio buyers know that Pandora is a great place to meet consumers. But until now, the ratings data they needed to make a purchasing decision has lived outside of Mediaocean systems—which has made it prohibitively inefficient for them to research Pandora as a radio buying option.
To solve that problem, Pandora, Mediaocean, and Triton Digital have created a partnership to serve up Pandora audience data into Mediaocean’s radio buying platforms. So in the very system where they conduct their transactions with radio stations, radio buyers can find the Pandora inventory that might be right for them.
We’re rolling out the integration now with beta pilots across a few agencies now, and will make it available across all radio buyers using Mediaocean O|X and D|S systems soon. Stay tuned for updates on progress.
Move affirms commitment to mid-market
New York – Mediaocean has hired David Oliveira, a past executive at Demand Media and Yahoo, as its new SVP / General Manager of M|Buy — a Mediaocean division focused on bringing a suite of technology-based solutions to independent and in-house agencies. M|Buy offerings include white-label technologies such as a full service trading desk, as well as solutions for traditional buying and cross-channel reporting.
Oliveira brings 20 years of media experience to the role, primarily in executive capacities within leading new media organizations. Immediately before joining Mediaocean, he was SVP, National Sales at Demand Media. Prior to that, he held multiple Regional VP Sales roles in the Northwest and the Midwest at Yahoo.
“Mediaocean’s mission is to extend its impact across the full gamut of the marketing ecosystem,” said John Bauschard, President, Platforms at Mediaocean. “With very clear strengths in bringing game-changing, technology-driven media solutions to market, David has precisely the kind of talent we need to lead that change.”
Added Oliveira: “M|Buy’s goal is to bring best-of-breed tools and services that empower agencies and partners to move their clients’ business. We have an exceptional team and some of the most powerful marketing technology I’ve come across. I’m very excited to help put that technology to work for partners of all sizes."
About M|Buy from Mediaocean
Mediaocean gives the marketing industry power over technology in a changing landscape. Its offerings include M|Buy, a media management platform that combines the best in technology, data and services across digital and traditional media — to empower independent and midsize agencies to achieve world-class efficiencies in their media buying and planning.
Businesses join to create an open industry platform to tackle advertising industry challenges
NEW YORK and CHICAGO, September 25, 2011 - Donovan Data Systems (DDS) and MediaBank, two of the world’s best known advertising agency systems, today announced they are merging to form a new company called Mediaocean, with a mission to create a single, neutral and universal operating system (OS) for advertising technology. The new company will address dramatically changing industry needs at a critical juncture. Broad change caused by the movement to digital, fragmentation of audience, data, and technology—as well as the overarching trend of automation—are creating enormous challenges for the advertising ecosystem. Meanwhile, the software solutions needed to solve these mission-critical areas are becoming more complex. Finally, many companies trying to solve these problems are also selling advertising inventory, which may create conflicts.
An independent Mediaocean will continue to invest heavily in advancing its core applications, including national and local TV, print, out of home, and radio and digital, along with creative workflow management. DDS and MediaBank’s joint resources will develop a new, universal and fully open operating system for the advertising industry.
The mission to create the OS, called the Mediaocean OS Project, will encompass common standards, open platforms and universal APIs, to enable any agency, media seller or third party to seamlessly integrate with each other as well as with the Mediaocean systems. Mediaocean expects that the economies of scale from this merger will allow it to additionally invest in the building and supporting of new systems in the ever changing global market. This in turn will result in lower overall costs for Mediaocean clients. Mediaocean will be able to offer neutral, independent solutions to the entire ecosystem.
Mediaocean will be led by Michael Donovan, founder and chairman of Donovan Data Systems, as Mediaocean executive chairman; and Bill Wise, MediaBank CEO, as the new company’s CEO.
Mediaocean is focused on the industry worldwide. “Technology solutions must address the global advertising industry, enabling the coordination of technology across businesses, applications and data, media channels and geographic regions,” says Bill Wise. “Our goal is to give agencies the tools and control they need to realize their full value in a changing landscape, and to do so with complete transparency and neutrality.”
Michael Donovan, executive chairman of Mediaocean, is confident that the combined companies will enable clients to do their jobs effectively on a global scale. “The potential of the merger is enormous. It will enable the entire industry and inspire every advertising professional and system developer. It will empower agencies to embrace continuous change and keep their lead in a fast changing digital world—no matter what automation, digital media and new players in the advertising space may throw at them. After more than four decades in the media technology business, I can’t think of a more exciting next step.”
The merger is pending US government regulatory approval. LUMA Partners advised DDS on the deal.
Mediaocean will give the advertising industry the power over technology in a changing landscape. It will achieve this through the Mediaocean OS Project: a mission to empower buyers and sellers to configure any set of third-party technology tools into the precise stack of solutions they need. Mediaocean OS products will be global, neutral and open. MediaOcean also provides market leading media and creative workflow tools, born from the technology of Donovan Data Systems and MediaBank. Mediaocean has more than 800 employees in the United States, Canada, the United Kingdom, Ireland, Germany, France and India. www.mediaocean.com.
Company officially forms March 1, goal to create universal operating system for the advertising business
Donovan Data Systems (DDS) and MediaBank announce that their merger is approved by the US Department of Justice.
The two firms become Mediaocean, effective March 1, with the immediate goal of creating the first global operating system designed specifically for the advertising industry: Mediaocean OS.
Mediaocean OS will be an open platform with universal APIs—enabling advertisers, agencies, media sellers, and third-party application builders to integrate with it seamlessly. That interoperability will enable limitless configuration of tools and customizable offerings for any advertiser or business need—empowering agencies to differentiate and remain nimble in the face of ever-changing media technology.
“We’re living through a revolution in communications,” says Bill Wise, Mediaocean CEO, “one we all want to take full advantage of. Imagine easily integrating campaigns across all traditional and digital media, so marketers manage brand resources around the globe in the same way they do within their home market today. Imagine applying the amazing data that’s captured on consumer preferences, behavior and location in real time, to individualized marketing efforts. With today’s proprietary, silo systems, this is almost impossible, but with an open platform, we can realize it tomorrow.”
Michael Donovan, Mediaocean executive chairman, believes an open operating system will unleash a new wave of creativity in the ad industry. “When I started DDS back in the 1960s, TV was coming into its own, and agencies were struggling to use it effectively. DDS systems made TV planning and buying much more efficient, freeing-up agency resources to focus on creative. The result was a renaissance of creativity in advertising messages. Now, digital media and changes in consumer behavior pose a completely new and different challenge—how to make effective use of all the data. We believe the open Mediaocean OS will help agencies and third-party developers quickly create innovative tools and systems to harness that data. Agencies are entering a new renaissance—this time built on information creativity.”
Mediaocean gives advertising agencies power over technology in a rapidly changing world. It achieves this through Mediaocean OS: a platform to empower agencies to configure third-party technology tools into the precise stack of solutions that will carry advertisers through market disruption. Mediaocean creates products that are global, neutral, and open. Through them, agencies can incorporate and connect directly with the tools and technologies they need. To learn more about how Mediaocean is changing the face of media, visit mediaocean.com