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Mediaocean is proud to announce our newest partnership with Videa, bringing more speed, efficiency, and transparency to traditional local broadcast media transactions in Spectra.

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ATLANTA, Apr 09, 2015 (BUSINESS WIRE) -- Videa, a Cox-backed supply-side platform bringing automation and data-driven decision-making to broadcast television, is slated to debut at the National Association of Broadcasters Show in Las Vegas next week. Videa is currently working with seven key broadcast partners including Gannett, Raycom, Media General, Graham Media, and Cox as well as major advertising agencies including Carat / Amplifi and Starcom, to enhance and simplify the buying and selling of television advertising.

First launched in beta in December 2014, Videa has worked with station groups, agencies and rep firms across the spot TV ecosystem to build an automated television solution that optimizes advertising campaigns and enables workflow efficiencies and data enhanced audience targeting.

For local broadcasters, Videa provides a powerful set of products and services driven by insightful reporting tools to enhance their existing sales channels and bring new sources of demand to spot television. By leveraging Videa’s platform, stations can offer features such as transparent pricing, enhanced data, yield and schedule optimization, and improved stewardship. Videa’s platform works across existing sales channels and offers buyers advanced access to the entire premium TV inventory schedule.

As part of its launch, Videa has also inked a key partnership with Mediaocean, the leading software platform provider for the advertising world, to provide agencies unprecedented speed, efficiency and transparency to traditional local broadcast media transactions. As part of the agreement, Videa will be the supply partner for broadcast inventory that will be initially available through Mediaocean’s Spectra.

“Our goal is to continue to make spot television more efficient and more powerful and believe the partnerships we have in place with the broadcasters, agencies, rep firms and Mediaocean are integral in achieving that goal,” said Shereta Williams, president of Videa. “The Videa platform arms local stations with the same capabilities as large networks, helping them efficiently and effectively sell more spot television advertising at scale – something we will continue to do as we evolve our product to include more audience targeting capabilities.”

“The ability to access traditional television advertising using automation provided by Mediaocean and Videa is a critical step forward in convergence,” said Cordie DePascale, vice president, product and partner solutions at Mediaocean. “Embracing this change is essential to success and we are continually evolving to offer our clients a central converged ecosystem. The first step was enabling media buyers to access TV and digital from one platform, and now by partnering with Videa we are offering clients the technology to buy and sell broadcast in the most efficient way.”

Videa is the only TV supply-side platform that provides a broad range of tools to manage sales channel conflict, as well as yield optimization tools. Local broadcasters can now leverage automation and data to enhance existing selling approaches and increase the demand for their inventory while providing advertisers with automation and analytics to reach target audiences with greater speed and accuracy.

Mediaocean is proud to announce our newest partnerships with iSpot.tv and never.no, bringing more campaign efficiency and insight to Optica users.

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New York, NY, March 26, 2015 -- Mediaocean, the leading software platform provider for the advertising world, today announced two partnerships aimed at bolstering real-time capabilities for its Optica platform. A deal with iSpot.tv, the only platform that tracks national TV ads and related digital activity across social, search, and video in real-time, will bring Mediaocean customers deeper insights and more transparency regarding where national ads are running. In addition, Mediaocean has partnered with never.no, a leading Social TV and Social Advertising software provision company, to bring an effective social TV advertising solution to users.

The partnerships will enable greater TV campaign efficiency and insight within Mediaocean’s Optica platform, and allow US agencies and brands to execute and optimize their campaigns with stronger social engagement and greater ROI.

Mediaocean customers can now utilize a portion of iSpot.tv’s real-time reporting for all ads airing on national television networks, directly in the Optica platform. Customers will have seamless access to deeper insights on the iSpot.tv platform, including earned digital media activity, effectiveness scoring, and other real-time insights that allow brands to better track social media engagement, optimize ads and ultimately improve ad campaign effectiveness. 

“TV ad buyers deserve to know exactly where its ads are running and how they are performing digitally, as the activity happens,” said Robert Bareuther, VP of Business Development for iSpot.tv. “A partnership between iSpot.tv and Mediaocean allows us to deliver unprecedented transparency and actionable intelligence to agencies and brands.”

Optica users can also leverage never.no’s real-time content versioning platform, Story, to create powerful social TV campaigns. Story offers an intuitive curating environment to automatically collect social content and generate versioned spots, so each spot presents more interactive, social and engaging content tailored to specific audiences. According to never.no, the utilization of social TV ads has contributed to an uplift of more than 75 percent in brand affinity and purchase intention as compared to the results of using traditional spots alone. Using Optica, clients can ensure greater workflow automation and cost efficiency for their social TV campaigns. 

Collectively, agencies can better drive engagement with never.no’s spot versioning solution and assess the impact of their campaigns with iSpot.tv metrics.

“When it comes to delivering effective TV ads, optimizing campaigns in a timely and connected manner is key. Ad delivery platforms must react more quickly and more intelligently so advertisers can more efficiently manage their campaigns and boost consumer engagement,” said Mike Palmer, SVP, Sales, Optica, at Mediaocean. “We’re working to create a real-time solution that simplifies and streamlines advertising workflows, from the first to last step. Partnering with forward thinking, innovative companies like iSpot.tv and never.no is critical to bringing this solution to our clients.”

“These partnerships will create a powerful alliance and offer advertisers a complete one-stop package with regards to the planning, executing, and measuring of social-driven TV advertising, said Scott Davies, CEO of never.no. The combination of these benefits, together with the experience of Mediaocean and the capabilities of their Optica platform, will have a major impact on how the advertising industry in the US develops over the coming years.”

These partnerships significantly reduce the manual steps previously needed in the agency workflow and ultimately offer agencies an easier way to plan, execute, and optimize their TV ad campaigns.

Mediaocean is proud to announce our newest partnership with Spotify, bringing their inventory into our Spectra system so our clients can better plan their campaigns across traditional and digital audio.

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New York, NY, March 5, 2015 -- Mediaocean, the leading software platform provider for the advertising world, and Spotify, the world’s largest streaming music service, today announced a partnership which will enable agencies to access Spotify’s audio inventory within Mediaocean’s Spectra platform. By integrating Spotify’s inventory and Triton Digital’s Webcast Metrics Local (WCML), media buyers are able to better manage their traditional and digital audio campaigns within Mediaocean’s media management platform.

Available beginning March 9th, Spectra users will have access to Spotify's audio inventory across desktop, mobile, tablet, and home entertainment systems. This will allow agencies to utilize the audience data to better customize campaigns and reach the most appropriate audiences. The partnership also enables buyers to compare Spotify’s audience data with broadcast radio stations, other digital audio platforms, and advertisers to have a more complete representation of the audio landscape.

“The convergence of traditional and digital continues to move at a rapid pace. With audio increasingly being consumed digitally, we partnered with Spotify to offer broadcast and digital audio buyers access to inventory from one platform,” said Cordie DePascale, VP, Product & Partner Solutions at Mediaocean. “Embracing this change is essential, and at Mediaocean, we’re always looking for ways to bring the pieces together and offer the industry a unique and unmatched converged ecosystem.” 

Spectra now allows digital audio and broadcast audio media buyers to research, negotiate, traffic, optimize, and analyze Spotify inventory and data, alongside traditional radio, print, TV, and OOH.

“Our goal is to offer our partners an end-to-end software and measurement solution that is in line with industry standards,” said Les Hollander, Senior Director, Audio Sales, Spotify. “Mediaocean is the world-class leader in the space and they have been the single most requested platform from broadcast media buyers around the country.”

This integration significantly removes manual steps previously needed in the agency workflow, and ultimately offers agencies an easier way to plan and execute their campaigns across traditional and digital audio.

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About Mediaocean
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.

About Spotify for Brands
Spotify for Brands is the platform that unlocks audience intelligence to connect brands with the streaming generation. Available in 58 markets, Spotify reaches a highly engaged global audience via mobile and connected devices through a free ad-supported service and premium subscription service. The average cross-platform free user spends 148 minutes with Spotify throughout their day, while working, studying, driving, exercising, relaxing at home and more. To learn more, visit spotify.com/brands.

Mediaocean is proud to announce our newest partnership with Rentrak, bringing their television measurement ratings into our Spectra system to be used as currency. 

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PORTLAND, OR (FEBRUARY 26, 2015) – Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced its television measurement ratings can now be used as a currency in Mediaocean’s Spectra OX Spot and Network platforms, leading media buying tools for the advertising industry.

Mediaocean’s Spectra OX platform allows agencies and brands to efficiently manage and coordinate advertising workflow– from planning to buying, through traffic, invoicing, and paying. With Mediaocean, Rentrak is able to provide clients with a more holistic view of view audiences and analytics.

“This partnership opens doors for buyers, providing them with a one-stop shop to manage media campaigns and puts them directly in touch with Rentrak,” said Nick Galassi, President, Agency Systems at Mediaocean. “Through our work with Rentrak, buyers are now able to get a holistic view of consumer analytics, enabling them to make better, more targeted ad buying decisions.”

“We have worked very closely with Mediaocean to integrate our TV measurement into their buying platforms,” said Bill Livek, CEO and vice chairman at Rentrak. “This integration helps major ad agency holding companies, independent agencies and media buying services better use our services.”

Rentrak's TV ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 31 million TVs, and Video on Demand viewing from more than 117 million TVs in the U.S. and Canada, including granular information for TV stations in all 210 local markets projected to the U.S. population.



About Mediaocean

Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York, with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.


About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

Mediaocean is proud to announce our newest partnership with Yangaroo, bringing our clients more choice for ad delivery vendors.

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YANGAROO Inc. (TSX-V: YOO, OTC: YOOIF), the leading media management and distribution company, and Mediaocean, the leading software platform for the advertising world, have partnered to bring Mediaocean users a cost-effective solution to streamline their ad delivery and traffic management.

YANGAROO manages and distributes media content to over 16,000 destinations throughout the United States and Canada through their cloud-based patented platform; including broadcast stations, cable networks, cable systems and syndication outlets. Mediaocean users have the option to select YANGAROO on an advertiser-by-advertiser basis to deliver the media content in a fast and secure manner in Mediaocean’s Optica platform. Optica connects media buys to traffic instructions, talent usage, ad distribution, and broadcasters so that everything is in one place to help make the right decision at the right time.

“The open architecture of our technology has afforded us opportunities to partner with such companies as Mediaocean to ultimately be able to provide the end user with a more all-inclusive solution that manages the advertising workflow holistically,” said Gary Moss, President and CEO of YANGAROO Inc. “Our focus has been and continues to be on leveraging technology to drive efficiencies, which is exactly what the integrated partnership with Mediaocean provides.

“We are continually looking for ways to provide the industry with a centralized platform that streamlines traffic, ad delivery, measurement, analytics, and reporting,” said Mike Palmer, SVP Sales, Mediaocean. “Partnerships with best of breed tech providers like YANGAROO ensures our users can utilize the right technology to manage fast and accurate delivery of TV and radio ads across the United States in a cost effective and real-time manner.”

The integrated advertising workflow solution not only benefits the media buyers and planners, but the destination sites as well. The YANGAROO team employs deep domain expertise and possesses an extensive understanding of broadcast and cable workflows. They have forged relationships with destination sites to ensure they too are able to capitalize on deeper integration in order to increase their workflow efficiency.

 

About Mediaocean

Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedInFacebook or Twitter.

 

About YANGAROO, Inc.

YANGAROO, founded in 1999, is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a secure cloud-based platform that provides users the ability to leverage technology; automating dozens of steps to eliminate errors and streamline content delivery efficiently. Content, such as music, music videos, and advertising can be quickly distributed to a network of over 11,000 television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform is the industry standard and powers most of North America's major awards shows.

 

YANGAROO has offices in Toronto, New York, and Los Angeles. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.

Mediaocean is proud to announce our newest partnership with Atlas by Facebook, bringing "people-based marketing" to Prisma users globally.

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Mediaocean, the leading software platform provider for the advertising world, today announced the integration of Atlas ad server within the Prisma platform. Following the recent re-launch of Atlas, this partnership now allows agencies to centrally manage all their Atlas campaigns from Mediaocean's largest agency digital advertising management platform.

With digital ad spend set to top $103 billion by 2019, the partnership provides users with new layers of campaign management efficiency without the need for separate systems or additional Prisma integrations. Agencies can access Atlas delivery data inside the Prisma platform, and leverage Prisma's robust campaign performance tools to manage the entire digital campaign lifecycle, from plan to order, campaign analysis and optimization, in one place.

In a recent study, 93 percent of marketers note they would run more cross-channel campaigns if they were able to effectively measure mobile advertising performance. Prisma users are now able to take advantage of Atlas' people-based metrics to accurately measure a consumer's activity across devices, revealing a better-attributed path to conversion.

Without having to depend on cookies, Prisma users can leverage the channel and conversion reporting, as well as measurement tools to more effectively plan and optimize campaigns. With Atlas technology and information gleaned from real people and actions – Prisma users have new insights to better reach and influence consumers across devices, platforms and publishers.

"Our primary focus is to create possibilities for a new advertising reality. Today, people spend more time on more devices than ever before, so it is crucial for brands to understand consumer's buying behaviors and their individual paths to conversion," said Erik Johnson, director, Atlas. "Working with partners like Mediaocean provides us with the scale to reach agencies and advertisers, and truly unlock real results for future marketing campaigns."

"The partnership with Facebook Atlas signals Mediaocean's continued vision of offering the industry a central converged ecosystem; media buyers can now access, digital and innovative cross-platform measurement tools from one single platform," said Bill Wise CEO, Mediaocean. "With multi-touch attribution, one of the key industry focuses for 2015, and consumers leaving breadcrumbs of information behind across multiple channels and devices, Atlas' data engine complements Prisma's robust campaign management solution to provide our clients with the necessary insights to create consistent and tailored end-user experiences."

Prisma is an open digital advertising management platform, powering every aspect of the media lifecycle and enabling agencies to effectively run campaigns across all channels. The Atlas integration follows Prisma's launching of Avails in 2014, enabling agencies to transact premium automated digital inventory at approved client and agency level rates, and repurchase thereafter with a single click, aligning agencies' workflow with their increasingly digital investment strategies.

Mediaocean is proud to announce our newest partnership with JUICE mobile, integrating JUICE Mobile's programmatic direct platform, Nectar, into Mediaocean's Prisma. This integration will give media buyers access to premium mobile inventory within the Prisma platform. 

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JUICE Mobile, the premium mobile advertising and technology firm, and Mediaocean, the leading software provider for the advertising world, today announced a partnership to integrate JUICE Mobile's programmatic direct platform, Nectar, into Mediaocean's Prisma. The integration puts guaranteed mobile inventory from premium publishers at scale directly in front of media buyers.

Mediaocean's clients use Prisma as a single integrated workflow for managing their entire campaign lifecycle – from researching and planning, to measuring ad effectiveness and more. By integrating with Nectar, Prisma users will be able to manage Nectar campaigns holistically within their Prisma workflow.

For JUICE Mobile, this partnership means ubiquitous distribution of Nectar's premium mobile inventory to the agency media planners and buyers powering the largest mobile market in the world.

"This partnership represents a key milestone in the shift toward the next generation of media buying – one which provides transparency and the tools to address issues of visibility and fraud," said Neil Sweeney, President & CEO of JUICE Mobile. "Our partnership with Mediaocean empowers brands and agencies to address major inefficiencies in the mobile ad tech ecosystem with Nectar."

Mediaocean's Prisma both streamlines the RFP process and offers programmatic direct access to premium, guaranteed inventory, eliminating many of the complexities associated with direct buying. With the integration of Nectar, agencies and advertisers working in Prisma can now transact JUICE Mobile's premium mobile inventory in five simple steps, reducing the time it takes to make their digital buys and allowing advertisers and publishers to maintain complete control of their buy. 

"Our partnership with JUICE Mobile provides our current users access to premium inventory across all mobile formats in a way that is efficient, brand-safe, and transparent," said Manu Warikoo, SVP Product, Platforms, Mediaocean. "Prisma's open architecture provides a platform for planning and executing every type of digital media buy, including third party buying processes such as JUICE Mobile's Nectar, to create greater opportunity for our clients."

Nectar is available in Prisma for enabled users. Please contact JUICE Mobile for more information and to learn about its platforms and services.

About Mediaocean
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.

About JUICE Mobile
Founded in 2010, JUICE Mobile is a premium, full-service mobile advertising technology firm. Dedicated exclusively to the mobile advertising market, the company works with world renowned advertisers and premium publishers. JUICE Mobile is passionate about providing its customers with innovative ways to reach their audiences through proprietary technology and data.

Patented and built in-house, Nectar is the world's first mobile Programmatic Direct platform. Nectar combines the efficiency and scale of RTB with the visibility and control of direct sales, offering brands and publishers a more innovative marketplace. This commitment to mobile innovation is present in JUICE Mobile's ongoing launch of market-first mobile ad units and the company's leadership in the proximity marketing space.

Please visit www.juicemobile.com for more information or follow @JUICE_Mobile on Twitter

Mediaocean is proud to announce our newest partnership with Videology that is set to change the face of TV and video ad buying. The integration will give media buyers access to TV and video inventory within our Spectra platform. It will also provide buyers with the opportunity to reach the right audiences across multiple screens.

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Mediaocean, the leading software provider for the advertising world, and Videology, one of the world's leading video advertising technology platforms, today announced a partnership that will allow media buyers to access television and digital video inventory within the same user interface used by the majority of television ad buyers – Mediaocean's Spectra. As consumers continuously shift between screens to watch TV shows and videos, Videology and Mediaocean enable media buyers to reach the right audiences wherever they are within a single platform.  

"What is most exciting about our partnership with Videology is that it allows our current users to access new advertising inventory across all screens without disrupting the way that they have been successfully buying traditional sources of TV inventory," said Bill Wise, CEO, Mediaocean. "It also brings added automation and real-time inventory management that minimizes the back and forth between buyers and sellers. With consumers moving from the big TV screen to mobile devices, PCs and tablets, we are making it possible and easier for media buyers to reach them anywhere."

Television ad buyers use Mediaocean's Spectra advertising management platform to execute the entire media lifecycle of their campaigns – from research and order management, to reporting and invoicing. The integration with Videology now allows TV buyers to perform many of these same functions for digital video within the same user interface, for a single campaign.

"With the volume of television campaigns placed through Mediaocean's platform each day, the ability to seamlessly integrate video into the mix is huge," said Scott Ferber, Chairman and CEO, Videology. "We talk about the convergence of television and video advertising all the time, but the practical application of buying TV and video together is what will move convergence from an interesting concept to an everyday reality."

The technology integration brings several enhanced capabilities to the Spectra platform:

Local Market Video Targeting –material video scale for advertisers at the Designated Market Area (DMA) level is achieved through advanced digital targeting capabilities and integrations with publishers and other third-party supply sources.
Comparable TV and Video Metrics –seamless access to comparable cost per points (CPPs) for video and TV inventory allows TV buyers to plan holistic cross-screen buys.
Direct Integration to Connect Publishers with TV Demand –direct video supplier integrations help publishers and other third-party supply sources connect with traditional TV demand sources with more automation.
Real-time, Automated Inventory Forecasts –a new level of automation to video inventory management with real-time updates on available impressions across publisher sites enables a more streamlined workflow and greater operational efficiencies.
Videology will also integrate with Prisma, Mediaocean's platform for digital media channels, enabling real-time inventory and avail management for publishers' video inventory. Collectively, these enhancements to Spectra and Prisma will bring greater automation to digital video advertising as a standalone medium, or in conjunction with television planning and buying. 

Publishers who wish to learn more can contact solutions@videologygroup.com. Advertisers and Agencies who wish to learn more can contact info@mediaocean.com.

About Mediaocean
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.

About Videology 
Videology (videologygroup.com) is one of the world's leading video advertising technology platforms.  By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens.  Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney and sales teams across North America.  For more information, contact Michele Skettino at Michele@videologygroup.com or 212-231-7853.

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NEW YORK, Sept. 16, 2014 /PRNewswire/ -- Mediaocean, the leading software provider for the global advertising world, today announced the launch of its automated guaranteed media buying solution, Prisma Avails, to further simplify and enhance the digital ad campaign process for buyers and suppliers.

Mediaocean's Prisma provides agencies with a one-stop shop for managing their entire campaign lifecycle – from researching and planning, to measuring ad effectiveness and more. Mediaocean supports over 80,000 users across its systems, conducting 7 million transactions daily across all media channels. The new Avails feature adds another layer of campaign management efficiency and control to Prisma, without the need for separate systems or integration.

Traditionally, the digital media buying workflow for premium inventory has involved sending countless RFPs to a publisher over and over, an often time consuming and fragmented process, prone to errors and rogue spend. The Avails feature enables agencies to transact premium automated digital inventory at approved client and agency level rates, and repurchase thereafter with a single click, aligning agencies' workflow with their increasingly digital investment strategies.

Following a successful beta period with numerous agency clients, the general availability of Prisma Avails will allow digital media buyers to reach an ever growing percentage of the U.S. market by purchasing automated guaranteed inventory through Mediaocean's direct publisher and SSP partnerships, including AOL, CPX, iSocket, OpenX, PubMatic, Yieldex, and Yahoo. Agencies will have access to the largest aggregate supply of premium automated guaranteed inventory available.

"Prisma Avails is like the Amazon for digital media buying, one-stop shopping gets you instant inventory access without the ongoing hassle of confirmations and negotiations," said Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY.  "We are always looking for ways to improve workflow so our planners can allocate their time for tasks such as research, strategy and optimization. We are excited about how Prisma Avails takes automation of premium inventory to a new level."

"Through Avails, agencies will be able to more efficiently harness the power and reach of Yahoo premium advertising for their clients," said Peter Foster, VP of Solutions Development at Yahoo. "Yahoo is constantly innovating with our partners to make agency and advertiser experiences more simple and effective. This automated guaranteed solution brings the operational efficiencies of programmatic to the world of the beautiful and inspiring ads possible with Yahoo's premium inventory."

"AOL's deep commitment to programmatic is also a commitment to agencies and advertisers to continue providing open solutions, from us and through third-party integrations, that greatly elevate the effectiveness and efficiency of their advertising," said Marta Martinez, Global Head of Video Sales at AOL. "Our pilot program with the Prisma Avails solution is another step in that direction, unlocking new opportunities for media buyers to reach audiences across AOL's world-class properties in a programmatic reserved fashion."

Mediaocean's Prisma for Sellers platform provides media buyers utilizing Prisma seamless electronic transactions with over 1000 of the nation's largest publishers, representing nearly 90% of the market. Prisma Avails is the programmatic evolution of this existing relationship, bringing buyers and sellers even closer together – and enhancing the level of data and analysis available post buy. Once a campaign has commenced, Avails inventory has unique identifiers so that agencies can track performance with precision throughout a placement's lifecycle across all campaigns – making purchasing and repurchasing decisions more intelligent.

"It's always a pleasure to partner with companies like Mediaocean that share our vision of the future of the industry," said Kirk McDonald, President of PubMatic. "Programmatic is more than RTB and this is another step forward in realizing the full potential inherent in the relationship between publishers, their audiences, and advertisers. As the efficacy of programmatic continues to be understood, we're thrilled to provide some of the foundational technology making this a reality."

"All the industry chatter around automated guaranteed does not reflect the true state of the industry," said Manu Warikoo, SVP of Product, Platforms, at Mediaocean. "Until today, it hadn't achieved its potential, largely due to lack of agency buyers participating. Mediaocean has developed the first platform that lets agencies tap into the big publishers they care about most, and makes programmatic buying a part of their daily workflow, rather than something extraordinary."

Avails is available on Prisma today.

About Mediaocean
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing $100 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.

Press Contact
Lydia Howard
Vantage PR for Mediaocean
302.381.9690 
lhoward@vantagepr.com

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LONDONApril 3, 2014 /PRNewswire/ -- Mediaocean, the leading software provider for the global advertising community, today announced Sarah Lawson Johnston as Managing Director, Europe.

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In this newly created role, Sarah will oversee all aspects of Mediaocean's UK, France and Germany offices with a particular emphasis on client retention and new business. Sarah will also be integral in leading the company's efforts to expanding to new regions in the European market. Sarah will also continue to manage the UK office, which is Mediaocean's second largest office.

"I am excited to take on this new role to streamline our processes for our European clients. Having Europe under one umbrella will enable us to utilise our resources more efficiently and effectively as we share the product offering, Prisma," said Lawson Johnston.

"We couldn't think of a better person to take on this role and expand our European business," said Bill Wise, CEO of Mediaocean. "I am confident Sarah will be a great leader, and her solid understanding of all areas of the business and key client relationships will help her in these new markets."

In her previous role as Managing Director, UK & Ireland, Sarah successfully oversaw all facets of the relationship between Mediaocean and its UK and Irish clients – from guiding the strategic partnership to account management to the delivery of Mediaocean products. She has been instrumental in shaping Mediaocean's UK and Irish client relations. 

Sarah joined the Donovan Data Systems (DDS) account management team in 1994, and rose to become DDS' Director of Agency Relations UK & Ireland. From that time forward, she and her teams have been intimately tied with the major holding companies and large agencies in the UK and Ireland, and across the world.

About Mediaocean

Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing £60 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedInFacebook or Twitter.

Press Contact
Lydia Howard
Vantage PR for Mediaocean
lhoward@vantagepr.com
+1.413.461.1218

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