Mediaocean and Cox Reps Partner to Streamline the Local, Cross-Platform Buying Process
NEW YORK, June 23, 2015 /PRNewswire/ -- Mediaocean, the leading software platform provider for the advertising world, and Cox Reps, the leading diversified, cross-platform seller of local advertising, today announced a partnership that will give media buyers access to local market level digital inventory to complement traditional TV buys within the same platform.
Available mid-summer, the Cox Reps integration within Mediaocean's media management platform, Spectra, will allow clients to advertise with major networks while at the same time extending their reach to local audiences in key and targeted markets nationwide.
Brands and agencies can quickly access and manage unique, premium, direct-station inventory in Spectra, activating Cox Reps All Video Execution, C.R.A.V.E., that offers premium video, display, and mobile placements on over 350 TV station websites, and local news and lifestyle websites -- at local, regional, and national levels.
"The need for digital and TV convergence is increasingly important for agencies and brands, and we're working to make that convergence as seamless as possible through our partnerships," said Cordie DePascale, VP of Product and Partner Solutions at Mediaocean. "With Cox Reps' extensive inventory and audience guarantee, this integration ensures buyers the best results for their campaigns."
The integration significantly removes manual steps previously needed in the agency workflow, and ultimately offers agencies an easier way to plan and execute cross-platform campaigns in a holistic way.
"As leaders in local, cross-platform advertising, Cox Reps is continually looking for ways to increase efficiency of the media buying process for our advertising partners," said Dean Mandel, VP, General Sales Manager, Digital, Cox Reps. "With this integration, the buyer can easily place ads in both TV and digital spaces. This creates a more seamless buying experience, and is a step closer to broadcast and digital convergence."