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Both Donovan Data Systems and MediaBank have been working to expand the methods of online media buying and selling to traditional media through their mutual software offerings—now, they’ll do it together, the two said in an e-mail announcement. The two are merging and will now be called MediaOcean. Read more ... Continue reading

Last week’s news of the merger between Donovan Data Systems (DDS) and MediaBank was certainly exciting. In digital media management terms, it’s kind of akin to rooting for the Yankees; only their fans want to see them grow more powerful, because it sure ain’t good for baseball. Read more ... Continue reading

Agency booking and measurement services Donovan Data Systems (DDS) and its main rival MediaBank, are to combine to form MediaOcean in a $1.5bn (£966m) merger to create a "single, neutral and universal operating system (OS) for advertising technology." Read more ... Continue reading

Ashley Alsup joined TDA_Boulder, Boulder, Colo., in a new post, director for strategy and innovation. Read more ... Continue reading

Businesses join to create an open industry platform to tackle advertising industry challenges Donovan Data Systems (DDS) and MediaBank, two of the world’s best known advertising agency systems, today announced they are merging to form a new company called MediaOcean, with a mission to create a single, neutral and universal operating system (OS) for advertising technology. The new company will address dramatically changing industry needs at a critical juncture. Broad change caused by the ... Continue reading