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  • Lumina


    Cross-Media Planning & Analytics Platform


  • Connected, end-to-end workflow between planning, buying and measurement
  • Data-driven with integration with 1st party, 3rd party performance, research, and historical data
  • Eliminates hundred of hours of work though data centralization
  • Central workflow provides teams with both granular and organization-wide understanding of activity

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If you want to speak to us right now, call +1 212 633 8100. We are happy to help.

For general enquiries please visit our Contact Us page.



Lumina is Mediaocean’s global, cross-media planning and analytics platform. Lumina enables marketers to plan, measure, and optimize through an end-to-end system. With convergence driving the need for continuous planning and optimization, Lumina bridges each step of the media planning process, additionally integrating media buying systems and data, to achieve a connected workflow across all channels.


Lumina is comprised of plan management, audience modeling, budget authorizations, and working capital.

Tools for the End-to-End Workflow

Manage your media plans across channels, brands, and markets.

how it works

Determine the best online and traditional media mix to reach your advertising target.

how it works

Manage cross-media budget authorizations and enforce budget compliance.

how it works

Access financial data across the entire organization to answer critical questions.

how it works