WHY CHOOSE LUMINA?
- Connected, end-to-end workflow between planning, buying and measurement
- Data-driven with integration with 1st party, 3rd party performance, research, and historical data
- Eliminates hundred of hours of work though data centralization
- Central workflow provides teams with both granular and organization-wide understanding of activity
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HOW DOES LUMINA WORK?
Lumina is Mediaocean’s global, cross-media planning and analytics platform. Lumina enables marketers to plan, measure, and optimize through an end-to-end system. With convergence driving the need for continuous planning and optimization, Lumina bridges each step of the media planning process, additionally integrating media buying systems and data, to achieve a connected workﬂow across all channels.
Lumina is comprised of plan management, audience modeling, budget authorizations, and working capital.