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Why choose Lumina Audience modeling?

  • Helps maximize campaign effectiveness
  • Utilizes respondent-level data to deliver the most accurate reach and frequency insights
  • Powerful visualizations to help sell the plan
  • Simple, easy-to-use and learn

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How does Lumina work?

Lumina Audience Modeling is Mediaocean’s media planning and optimization platform for TV and digital video. Lumina uses respondent-level audience data to measure potential reach and frequency of media plans, enabling planners to find the optimal advertising mix, while helping save time and reducing wasted spend.

 

Additionally, by combining richer data sources with analysis and visualization tools, Lumina allows planners to effectively illustrate the plan to advertiser clients.