Skip to main content

Advertising

Mediaocean featured in AdWeek

Subtitle: 
Why So Many CMOs Are Leaving Major Brands for Ad Tech Companies

 “I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends. 

New Measurement Options for Mediaocean Spot TV Buyers

Subtitle: 
NCM Local Market Audience Data Now Available in Mediaocean’s Spot Buying Platforms With Nielsen’s Cinema Audience Reports

The evolution of audience measurement continues! Mediaocean partners National CineMedia (NCM) and Nielsen have joined forces to add NCM's local market audience data to Spectra. Now Spot TV buyers can evaluate local cinema audience ratings alongside those of local TV stations in 97 DMAs.

Automation with Human-ization

Subtitle: 
By Brendan Condon, President of AdMore

TV viewers today are increasingly fragmented, using multiple devices, services, and subscriptions. Despite the challenges for marketers, this is actually an opportunity to reach audiences who are consuming more TV in deeper, more meaningful ways. Preferring the approach that better meets their needs, rather than perpetuating decades of TV imposing its own demands on them.

The Evolving Data Landscape: Veracity, Convergence And Anonymity

A lot has and hasn’t changed, so I wanted to revisit the piece. At the time, I identified the “Three V’s of Big Data” – volume, velocity and variety – and they are even more true in media today. The volume and variety of data continue to grow significantly, and faster and cheaper processing and cloud-based computing enable companies to do more with the data.

Pages