If advertisers are to regain the trust of consumers, the government must enact new internet privacy regulations that meet and exceed the repealed Internet Privacy rules.
TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses how a robust TV ad market along with endless digital opportunity means TV is the real winner this upcoming Oscars week.
Mediaocean CEO Bill Wise appeared on Mornings with Maria to talk about this year's crop of Super Bowl commercials!
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise explains that despite popular opinion, TV is far from dead and the Super Bowl is living proof.
Mediaocean's CEO Bill Wise discusses with AdExchanger why Adtech and PE are a great fit.
Mediaocean is proud to announce a Connect partnership with Katz Broadcasting.
Mediaocean announced today that it has partnered with Rubicon Project (NYSE: RUBI), to offer a global automated guaranteed solution for its direct advertising business.
Mediaocean and industry experts from Omnicom, TBWA Worldwide, Videology, and Furious Corp discuss the current state and future of TV & video convergence, and what it all means for business.
In this video, Mediaocean and industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.