Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend.
New York (June 22, 2017) — Mediaocean - the leading software provider for the advertising world, and comScore, today announced that comScore demographic data will be available within Mediaocean’s Spectra DS national buying systems for the 2018 Upfronts. comScore is currently available in Spectra OX (national and local) and DS (local) buying systems and will continue to be enhanced to support the integration.
Los Angeles, CA – May 17, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Bill Wise, CEO of Mediaocean, the leading software platform for the advertising world. Wise will discuss how Mediaocean is helping to power the global advertising industry.
Is Google ready for the TV business of tomorrow? As TV and digital advertising collide, digital companies face real challenges in the convergence ahead.
If advertisers are to regain the trust of consumers, the government must enact new internet privacy regulations that meet and exceed the repealed Internet Privacy rules.
TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses how a robust TV ad market along with endless digital opportunity means TV is the real winner this upcoming Oscars week.
Mediaocean CEO Bill Wise appeared on Mornings with Maria to talk about this year's crop of Super Bowl commercials!
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise explains that despite popular opinion, TV is far from dead and the Super Bowl is living proof.
Mediaocean's CEO Bill Wise discusses with AdExchanger why Adtech and PE are a great fit.