TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses how a robust TV ad market along with endless digital opportunity means TV is the real winner this upcoming Oscars week.
Mediaocean CEO Bill Wise appeared on Mornings with Maria to talk about this year's crop of Super Bowl commercials!
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise explains that despite popular opinion, TV is far from dead and the Super Bowl is living proof.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses the value of flexibility and having expertise in multiple fields as we move towards a future of the middle path: innovations that transform traditional products via new technology.
Mediaocean's CEO Bill Wise discusses with AdExchanger why Adtech and PE are a great fit.
In an op-ed for the Huffington Post, Mediaocean's CEO Bill Wise discusses how "Firebrands" like Trump may have a definitive advantage in the current and future digital landscape.
In this article on MediaPost, CEO Bill Wise and Meghan Grienenberg, VP of Media Operations at MBuy spoke to Tobi Elkin about their 2016 predictions.
Bill Wise, CEO of Mediaocean, discusses the comScore/Rentrak merger and how it will affect Nielsen in the future in this interview.
Mediaocean's Bill Wise features on the recent ATS London panel, discussing the adoption of the SaaS model and the future of the industry.