Advertisers and the trade press have been saying since at least 2014 that this year is “the year of viewability.” And while we can all see why an unseen ad isn’t worth paying for, it’s taken a while for the industry’s tools to catch up with this simple idea. In this Connect Partner Post, Integral Ad Science breaks down critical developments in verification technology.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
Industry experts from SMG, Mindshare, Omnicom, Videology, and Performics discuss programmatic, its impact on their businesses, and where it's headed.
Mediaocean announced today that it has partnered with Rubicon Project (NYSE: RUBI), to offer a global automated guaranteed solution for its direct advertising business.
In this video, Mediaocean and industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
This installment of the Marketer’s Guide Series provides a review of ad networks, ad exchanges, DSPs, SSPs, and trading desks – all of which are intermediaries in the adtech ecosystem, dealing with the buying and selling of digital media.
Is cross device targeting an idea or reality? Here is a review of developing methodologies being used to target users across devices - including cookie-based, probablistic, and deterministic identification.
You’d be hard-pressed to find someone in the industry that hasn’t heard about the ongoing struggle of “viewability.” Yet like many buzzwords, the viewability conversation continues and evolves largely due to the fact that it is defined, measured, and paid for very differently depending on who you’re asking.
Are you master of the digital universe? The digital industry is fast paced, complex, and often times overwhelming. That's why Mediaocean has created the Field Guide to Digital Marketing - a comprehensive guide to help users navigate the vast and ever-evolving space.
Mobile has exploded as a key topic of conversation in the advertising space. Terms such as ‘programmatic direct’ and ‘automated guaranteed’ have become commonplace in industry jargon. However, many people do not know how automated guaranteed differs from other programmatic tactics, such as real time bidding (RTB) or private marketplace deals (PMP).