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Industry Interviews

Worldwide Business with kathy ireland® Highlights How Mediaocean Is Helping Advertisers & Ad Agencies Thrive in a Complex Advertising World

Los Angeles, CA – May 17, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Bill Wise, CEO of Mediaocean, the leading software platform for the advertising world. Wise will discuss how Mediaocean is helping to power the global advertising industry.

TV & Video Ad Buying Will Converge, But That Isn't Happening Yet

At CES 2015, our CEO Bill Wise spoke with Beet.TV about TV & video convergence after our panel on Reaching the Next Gen Consumer on TV and Video, featuring GroupM, ABC, and Videology. When asked "Are TV and video really converging?", Bill responded that they haven't yet, as TV and video are purchased in two very different ways. He does predict however, that we will potentially see changes happening next summer, and that convergence isn't far away.

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