Los Angeles, CA – May 17, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Bill Wise, CEO of Mediaocean, the leading software platform for the advertising world. Wise will discuss how Mediaocean is helping to power the global advertising industry.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
Industry experts from SMG, Mindshare, Omnicom, Videology, and Performics discuss programmatic, its impact on their businesses, and where it's headed.
Industry experts from Facebook, Mindshare, and LiveRail discuss the current state and future of mobile advertising.
Mediaocean and industry experts from Omnicom, TBWA Worldwide, Videology, and Furious Corp discuss the current state and future of TV & video convergence, and what it all means for business.
In this video, Mediaocean and industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
Troy Ruhanen from Omnicom’s TBWA talks to us at DMEXCO 15 about creativity and the transformation of creative agencies into thinking businesses.
At CES 2015, our CEO Bill Wise spoke with Beet.TV about TV & video convergence after our panel on Reaching the Next Gen Consumer on TV and Video, featuring GroupM, ABC, and Videology. When asked "Are TV and video really converging?", Bill responded that they haven't yet, as TV and video are purchased in two very different ways. He does predict however, that we will potentially see changes happening next summer, and that convergence isn't far away.
We spoke with Jon Collins, President of Integrated Advertising at Framestore, and asked him about the new trend in advertising that keeps him awake at night and how he's leveraging technology for global marketing campaigns.
Daniel Zeff, CEO of Evidently, speaks on what keeps him awake at night and how he sees the advertising industry changing in the next 3 years. He notes that brands are getting better and better at storytelling, so the industry is no longer about selling, but inviting people to share in a story.