The Evolution of the Digital Media Buying Ecosystem
This installment of the Marketer’s Guide Series provides a review of ad networks, ad exchanges, DSPs, SSPs, and trading desks – all of which are intermediaries in the adtech ecosystem, dealing with the buying and selling of digital media.
Cross-Device Targeting – The Mythical Unicorn of Digital
Is cross device targeting an idea or reality? Here is a review of developing methodologies being used to target users across devices - including cookie-based, probablistic, and deterministic identification.
Introducing the Field Guide to Digital Marketing!
Are you master of the digital universe? The digital industry is fast paced, complex, and often times overwhelming. That's why Mediaocean has created the Field Guide to Digital Marketing - a comprehensive guide to help users navigate the vast and ever-evolving space.