Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend.
Mediaocean's Chief Revenue Officer, Ramsey McGrory, discusses convergence, interoperability, the evolution of media, and a changing ecosystem in the worlds of TV and video in a Q&A with Exchange Wire.
"Television will never die; but what will change is the way the publishers produce, distribute, monetise, and measure it, and the way the marketers and agencies research, plan, buy, optimise, and measure it."
Ramsey McGrory our CRO talks about the latest trends in the converging media ecosystem in this ExchangeWire Q&A exclusive.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
Convergence is hands-down the most critical, disruptive trend in our industry today. But what will it take to reach true convergence?
Mediaocean and industry experts from Omnicom, TBWA Worldwide, Videology, and Furious Corp discuss the current state and future of TV & video convergence, and what it all means for business.
In this video, Mediaocean and industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
In this article on MediaPost, CEO Bill Wise and Meghan Grienenberg, VP of Media Operations at MBuy spoke to Tobi Elkin about their 2016 predictions.
Cordie DePascale, VP, Product & Partner Solutions, discusses the available data on audience viewing and how the industry should address delayed viewing.
On the 45th anniversary of Monday Night Football, it's clear that sports programming still dominates live viewing.