Skip to main content

Media Convergence

Top Four Direct-Response Tactics for Cross-Screen Measurement

Marketers frequently reference the John Wannamaker quote, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half” when talking about their struggle with advertising spend, especially for cross-channel campaigns. But to overcome this, marketers can apply four principles of direct-response to improve their understanding of return on ad spend. 

Mediaocean CRO Ramsey McGrory Discusses Converged Media With Exchange Wire

Mediaocean's Chief Revenue Officer, Ramsey McGrory, discusses convergence, interoperability, the evolution of media, and a changing ecosystem in the worlds of TV and video in a Q&A with Exchange Wire. 

"Television will never die; but what will change is the way the publishers produce, distribute, monetise, and measure it, and the way the marketers and agencies research, plan, buy, optimise, and measure it." 

Pages