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Media Convergence

Mediaocean CRO Ramsey McGrory Discusses Converged Media With Exchange Wire

Mediaocean's Chief Revenue Officer, Ramsey McGrory, discusses convergence, interoperability, the evolution of media, and a changing ecosystem in the worlds of TV and video in a Q&A with Exchange Wire. 

"Television will never die; but what will change is the way the publishers produce, distribute, monetise, and measure it, and the way the marketers and agencies research, plan, buy, optimise, and measure it." 

What Does Automated Guaranteed Mean for Mobile? Connect Partner Post with JUICE Mobile

Mobile has exploded as a key topic of conversation in the advertising space.  Terms such as ‘programmatic direct’ and ‘automated guaranteed’ have become commonplace in industry jargon. However, many people do not know how automated guaranteed differs from other programmatic tactics, such as real time bidding (RTB) or private marketplace deals (PMP). 

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