Operative, the preferred advertising management technology partner for media companies today announced a groundbreaking partnership with Mediaocean, the leading software provider for the advertising world.
eMarketer has released its latest report entitled “CROSS-PLATFORM VIDEO ADVERTISING: Momentum Builds, but Obstacles Remain”, exploring the current state of cross-platform video advertising and the challenges it presents.
“I really think what Mediaocean is providing is critical for all of us in the industry going forward,” Wahl said. One of Wahl’s biggest goals in joining Mediaocean is to help CMOs understand why it’s so important to understand new technology and trends.
eMarketer has released its latest report entitled “Programmatic Connected TV and Over-The-Top (OTT) Video Advertising” exploring the main sources of inventory, the leading reason for accessing that inventory and the primary factors affecting growth.
Mediaocean CRO, Ramsey McGrory, outlines a Media Hierarchy of Needs that explains the transformational change happening in each critical layer from hardware & software to regulation, data, process, people & org.
Grand Rapids, MI. (February 2018)- Media Place Partners, one of the largest independent media buyers in the Midwest, has added Mediaocean, the world's leading software provider for the advertising world, to its lineup of tools. Mediaocean will provide integrated cross-media management software, to help support and enhance MPP’s client campaigns - across TV, Radio, Print, Outdoor, and Digital - including Display, Search, Social, and Programmatic.
Mediaocean CEO Bill Wise discusses the NFL controversy and branding impact on ads during the season and Super Bowl.
A lot has and hasn’t changed, so I wanted to revisit the piece. At the time, I identified the “Three V’s of Big Data” – volume, velocity and variety – and they are even more true in media today. The volume and variety of data continue to grow significantly, and faster and cheaper processing and cloud-based computing enable companies to do more with the data.
Mediaocean, the leading software provider for the advertising world, and 4C Insights (4C), a data science and media technology company, today announced a new partnership to integrate planning, buying, and measurement across social media and linear television for greater insights and return on ad spend (ROAS).
VideoAmp, the integrated TV operating system for advertising, today announced it has raised $21.4 million in a Series B funding round led by Mediaocean, with additional investment from German media giant RTL Group, GoAhead Ventures, StartUp Capital Ventures, Anthem Venture Partners, Wavemaker Partners & Simon Equity Partners. This round brings the total funds raised by the company to $36.6 million.