In this article on MediaPost, Cordie DePascale discusses our recent partnership with iHeart Media and what it means for media buyers.
Relive the Connect Series session and watch as Pandora, Spotify, Triton Digital, and Mediaocean discuss where radio is headed and what it means for our industry.
Is radio really dead? In this video, Cordie DePascale, VP Product & Partner Development for Connect, answers this question and discusses the evolution of radio.
For the media buyers who spend their whole day researching inventory within our systems—and who take very seriously their duty to advertisers to work as efficiently as possible—we’re a little like the Amazons and Overstocks who make finding inventory information easier. And we want to make our system a place that’s as easy as possible to search for things to buy. That’s the thinking behind our most recent integration between Internet radio provider Pandora and digital ratings company Triton Digital.