TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
In an op-ed on Linkedin, Mediaocean's CEO Bill Wise discusses how a robust TV ad market along with endless digital opportunity means TV is the real winner this upcoming Oscars week.
Mediaocean CEO Bill Wise appeared on Mornings with Maria to talk about this year's crop of Super Bowl commercials!
Tech to Tech Integration Linking Media Buying to Campaign Execution Brings Widespread Benefits to Advertising Industry
Mediaocean is proud to announce a Connect partnership with Katz Broadcasting.
Ramsey McGrory our CRO talks about the latest trends in the converging media ecosystem in this ExchangeWire Q&A exclusive.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
Mediaocean and industry experts from Omnicom, TBWA Worldwide, Videology, and Furious Corp discuss the current state and future of TV & video convergence, and what it all means for business.
In this video, Mediaocean and industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
In this article, Stuart Smith discusses how TV advertising will evolve, ensuring its survival.