CENTENNIAL, CO--(May 3, 2017)
National CineMedia (NCM), America’s Movie Network, has partnered with Mediaocean, the leading software provider for the advertising world, to enable agencies to execute convergence buys with NCM’s premium video cinema advertising inventory and Spot TV.
NCM’s integration into Mediaocean’s Spectra Local Broadcast systems now allows users to seamlessly purchase NCM cinema inventory throughout the advertising cycle – including planning, buying, RFPs, and billing – by full DMAs in 97 markets across the country.
TV’s digital moment has arrived. Within the very week in which Netflix and Amazon scored Oscar wins, YouTube announced YouTube TV—its planned subscription service bringing major network content to YouTube viewers. The volume of IP delivered TV continues to grow, and the demand for more precise TV measurement grows.
Ramsey McGrory our CRO talks about the latest trends in the converging media ecosystem in this ExchangeWire Q&A exclusive.
Industry experts from TBWA Worldwide, SMG, Bloomberg, BuzzFeed, Omnicom, Facebook, and Razorfish discuss the importance of content & storytelling in advertising.
Mediaocean and industry experts from Omnicom, TBWA Worldwide, Videology, and Furious Corp discuss the current state and future of TV & video convergence, and what it all means for business.
In this video, Mediaocean and industry experts at agencies, publishers, and tech companies discuss the trends they're seeing and what we should expect in 2016 - including changes in mobile, convergence, programmatic, and the importance of content.
Cordie DePascale, VP, Product & Partner Solutions, discusses the available data on audience viewing and how the industry should address delayed viewing.
In this video, Bart Brassil, Product Director, discusses the type of viewing data needed by agencies and advertisers, and how delayed viewing factors into that demand.
In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the quality of content coming from major broadcast networks and cable.
Will cord cutting impact the fall TV lineup? In this video, Cordie DePascale, VP, Product & Partner Solutions, discusses the potential impact and opportunities for the advertising industry.