By Vedant Sampath
Times are changing for media agencies.
Competition is heating up in the race to automate multiplatform ad distribution
Sarah Lawson Johnston sat down at dmexco with Beet TV and spoke about media convergence and how TV is still very dominant. "Although the TV ecosystem needs to change, it isn't going to change overnight".
This past week, Mediaocean held its inaugural session of the Connect Series, titled the Future of TV.
Everyone agrees that "programmatic" is the buzzword of the year, especially within the premium, guaranteed space. But some question if its surge has truly made it a mainstay for both buyers and sellers, with a lasting value beyond just automation.