By Vedant Sampath
Times are changing for media agencies.
Competition is heating up in the race to automate multiplatform ad distribution
We interviewed Doug Ray, Global President, Carat, at Advertising Week yesterday and spoke to him about how programmatic facilitates brand storytelling and assists with real-time marketing.
Keith Reinhard, Chairman Emeritus at DDB Worldwide, sat down with us at Advertising Week and spoke about his new book and the top trends he's seeing in the advertising industry today.