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Why Choose Spectra?

  • More oversight into your financial activity, all in real time
  • Easy, automated, and efficient management of the media lifecycle across TV, Radio, Print, Outdoor, Cinema, and Digital
  • Integrates with financial systems and 3rd party data suppliers, and media planning and buying systems

How does Spectra work?

Spectra manages every step of the campaign lifecycle – from planning and buying your campaigns, to reporting, post-analysis, and bill/pay. Spectra seamlessly integrates with complementary software including optimizers, R&F, vendor systems, and has a fully integrated billing and payment module that links directly to external financial systems. Additionally, users have the ability to import and export electronic bookings, expediting the buying process.


Tech Specs & Compatibility

Spectra MD is a client/server solution delivered on a Windows Server and Oracle platform.