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Adit Abhyankar, Executive Director at Visual IQ, at dmexco 2014

by Mediaocean Marketing
September 24, 2014

We spoke with Adit Abhyankar of Visual IQ at dmexco 2014 and interviewed him about the top three trends his business is seeing and how he sees the space developing in the next few years. In this interview, Adit talks about how his company is seeing a move towards programmatic, companies making the effort to understand cross device measurement, and getting smarter about measurement.