If history teaches us anything about monopolies, duopolies or any other defined industry hierarchy, it’s this: Nothing lasts forever. Just ask AOL. Or Napster. Or MySpace.
As originally published in AdExchanger on October 2, 2019.
Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests a trial broadband service. Marketers and advertisers should also pay close attention.
As a marketing or advertising leader, you hold the keys to the world’s 360-degree experience with your brand. Evolving forces on the battleground don’t make it any easier - nimble/adaptable D2C brands, a saturated digital marketplace from product proliferation, and an increasingly complex and opaque advertising ecosystem.
Chief Product Officer of Mediaocean Manu Warikoo and IBM Executive Partner of Global Marketing iX Babs Rangaiah discuss the efficiency and future of blockchain for media. Warikoo expects 2020 to be a big year for blockchain and notes that more complexity can be added to its current foundation of media buying and planning.