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Posts by Bill Wise

Rock Around the Blockchain

October 04, 2018

Join us for a webinar with Bill Wise, CEO, Mediaocean and Tom Bollich, CTO, MadHive, to learn about blockchain’s potential to restore trust and transparency in the ecosystem, and explore emerging solutions in the space.

Mediaocean CEO Bill Wise discusses his three main goals in the partnership with IBM to create a blockchain consortium. 

By 2025, ad fraud is predicted to cost advertisers and their industry partners more than $50 billion unless a dramatic change takes place. Mediaocean, as well as other companies, are looking to make those changes using blockchain technology.  

Mediaocean’s CEO Bill Wise was recently featured on Nathan Latka’s The Top Entrepreneurs podcast discussing his career over the past  decade-from building revolutionary advertising technologies.

Fifty years ago, Michael Donovan, founded a company that would bring data-driven efficiency to Mad Men-era advertising. In 2015, we sold that company to private equity firm Vista at a $720 million valuation. And we continue to adapt and grow. In short, we’ve thrived as a fifty-year-old startup. 

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