Posts by Ramsey McGrory
As originally published in AdExchanger on October 2, 2019.
Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests a trial broadband service. Marketers and advertisers should also pay close attention.
With The Trade Desk’s market cap above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are scaling and consolidating their positions globally.
Mediaocean CRO, Ramsey McGrory, outlines a Media Hierarchy of Needs that explains the transformational change happening in each critical layer from hardware & software to regulation, data, process, people & org.
A lot has and hasn’t changed, so I wanted to revisit the piece. At the time, I identified the “Three V’s of Big Data” – volume, velocity and variety – and they are even more true in media today. The volume and variety of data continue to grow significantly, and faster and cheaper processing and cloud-based computing enable companies to do more with the data.